Sliquid Scores XBIZ Award; CEO Dean Elliott Wins Exec Award

Sliquid Scores XBIZ Award; CEO Dean Elliott Wins Exec Award

DALLAS — Sliquid took home two top awards last week at the annual XBIZ Awards celebration in Hollywood, including the coveted “Lubricant Company of the Year” title.

Recognized for excellence in manufacturing, development, and attention to consumer health and wellness, Sliquid and its team continue to set new standards for body-safe intimate glides as they celebrate these special award wins.

According to Sliquid CEO Dean Elliott, thanks to its tireless success in the personal lubricant category, Sliquid has remained a top-selling option for women and their partners who prefer a more natural approach to slick sex intimate play. Featuring 100 percent vegan formulations that are free of parabens and glycerin, Sliquid lubricants offer a smooth, comfortable and body-safe experience.

Elliott also took home an important award recognizing his executive leadership, having been named as XBIZ’s 2016 “Businessman of the Year.”

This XBIZ Exec Award recognized Elliott’s dedication and drive to offer products that serve specific intimate purposes — from pH-balanced cleansers to soothing and hypoallergenic lubricants, while maintaining an animal-friendly production process. Elliott also helmed several key collaborations this past year that put the brand into more consumers’ hands, and says he plans to continue to pursue these types of strategic moves.

“It is an honor to consistently be nominated for top business awards like this and an even greater honor to take home the trophies,” Elliott said. “Our core business model is to be health-conscious, body-safe, and as natural as humanly possible in our development, manufacturing and distribution processes.”

“We are excited to have our products in the hands of the widest range of consumers we’ve ever reached,” Elliott added. “We would like to thank everyone who has supported us over the years, and of course everyone who voted for Sliquid — and for me!”

For more information, visit Sliquid.com or email sales@sliquid.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Electric Novelties Expands 'Together' Collection

Electric Novelties has introduced four new items from its Together collection.

Motorbunny Debuts 'Grip' Stroker Attachment

Motorbunny has introduced its Grip stroker sleeve attachment for its sex machines.

SOS Distribution Names Jake Solorzano Account Executive

SOS Distribution has appointed Jake Solorzano as its new account executive.

Orion Debuts 'RC Flashing Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Flashing Butt Plug from its Anos line.

Two Texas Bills Restricting Sex Toy Sales Fail to Pass

Two bills aimed at restricting sales of sex toys have failed to pass the Texas state legislature during its 2025 session.

Show More