Sliquid Scores XBIZ Award; CEO Dean Elliott Wins Exec Award

Sliquid Scores XBIZ Award; CEO Dean Elliott Wins Exec Award

DALLAS — Sliquid took home two top awards last week at the annual XBIZ Awards celebration in Hollywood, including the coveted “Lubricant Company of the Year” title.

Recognized for excellence in manufacturing, development, and attention to consumer health and wellness, Sliquid and its team continue to set new standards for body-safe intimate glides as they celebrate these special award wins.

According to Sliquid CEO Dean Elliott, thanks to its tireless success in the personal lubricant category, Sliquid has remained a top-selling option for women and their partners who prefer a more natural approach to slick sex intimate play. Featuring 100 percent vegan formulations that are free of parabens and glycerin, Sliquid lubricants offer a smooth, comfortable and body-safe experience.

Elliott also took home an important award recognizing his executive leadership, having been named as XBIZ’s 2016 “Businessman of the Year.”

This XBIZ Exec Award recognized Elliott’s dedication and drive to offer products that serve specific intimate purposes — from pH-balanced cleansers to soothing and hypoallergenic lubricants, while maintaining an animal-friendly production process. Elliott also helmed several key collaborations this past year that put the brand into more consumers’ hands, and says he plans to continue to pursue these types of strategic moves.

“It is an honor to consistently be nominated for top business awards like this and an even greater honor to take home the trophies,” Elliott said. “Our core business model is to be health-conscious, body-safe, and as natural as humanly possible in our development, manufacturing and distribution processes.”

“We are excited to have our products in the hands of the widest range of consumers we’ve ever reached,” Elliott added. “We would like to thank everyone who has supported us over the years, and of course everyone who voted for Sliquid — and for me!”

For more information, visit Sliquid.com or email sales@sliquid.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts Wand Vibe Collection

Full Circle has introduced six new vibrating wands.

Blush Introduces 'Daydream' Dildo From Avant Line

Blush has debuted the Daydream dildo from its Avant Collection.

Oh Collective Debuts 'Date Night Bonbons' Gift Set

Oh Collective has introduced its new Date Night Bonbons gift set.

Honey Play Box Launches AI Companion

Honey Play Box has launched its AI Companion.

Liberator Names Genevieve Lariviere Global Sales Director

Liberator has appointed Genevieve Lariviere as its new global sales director.

Pjur, Dreamlove Launch 30th Anniversary Campaign

Pjur and Dreamlove have launched a POS campaign to mark the lubricant brand’s 30th anniversary.

Sportsheets Names Kristin Zuri-Godskind Regional Sales Manager

Sportsheets has appointed Kristin Zuri-Godskind as its new regional sales manager.

Womanizer, Kinsey Institute Reveal Results of 'Menopause Relief' Survey

Womanizer and the Kinsey Institute have published the results of a survey on the effects of Womanizer Next on women experiencing menopause.

XBIZ Expo Website Goes Live, Registration Now Open

The event website for the 2026 XBIZ Expo pleasure product and retail trade show is now live, offering comprehensive information about the upcoming hybrid “3D” edition of the B2B event set to take place Jan. 8-12.

Lovense Introduces 'Moan Translation' App Feature

Lovense has introduced the new Real-Time Moan Translation feature for its app.

Show More