LOS ANGELES — The Screaming O took home three top awards from the 2016 XBIZ Awards, each honoring the company’s keen eye and clever approach to branding and promotion.
The honors included “Marketing Campaign of the Year” for the OBob Battery Operated Boyfriend massager, and “Bachelor / Bachelorette Product of the Year” for the SnorkelO novelty.
The Screaming O is also celebrating company Account Executive Conde Aumann’s second consecutive “Brand Ambassador of the Year” Exec Award.
XBIZ Awards honor the industry’s best and most popular brands, products, campaigns and executives, with The Screaming O recognized for its creativity and branding.
The Screaming O’s popular OBob massager took top billing for “Marketing Campaign of the Year” thanks to its promotional support, Barbie doll-inspired packaging, and tailored persona. This lightweight hand-held massager features a smooth rounded silicone head and adjustable neck connected to a uniquely shaped body that combines clever marketing with smart functionality. Retailers around the world have participated in the campaign using full-size photo booths, colorful displays and graphics, and customized marketing tools that help create interactive OBob-themed shopping experiences.
The Screaming O’s SnorkelO novelty is a cheeky take on a snorkel with a vibrator included, allowing for steady air flow and uninterrupted oral sex. This clever novelty made waves for its silly “gag gift” appeal as a fun pre-bridal party gift; and along with its corresponding “Muff Divers Association” membership, the SnorkelO is a conversation-starter.
“It’s always an honor to be recognized for our marketing prowess and creative development,” Aumann said. “We’re consistently complimented by customers and clients who appreciate our fresh approach, and The Screaming O would like to thank everyone who voted for us in these categories.”
Aumann also took home her second “Brand Ambassador of the Year” Exec Award, having been honored for her attention and dedication to The Screaming O brand and its core mission. 2015 brought exciting developments regarding materials safety verification and consumer trust, and Aumann has been at the helm ensuring that retailers have the tools and information they need to educate shoppers while promoting The Screaming O’s efforts.
“It’s so exciting to have been named ‘Brand Ambassador of the Year’ two years in a row,” Aumann said. “I work incredibly hard to represent The Screaming O brand while assuring that our supporters have everything they need to promote sales and make smart buying decisions. Any by the looks of these two awards on my desk, it seems the industry appreciates it!”
Retailers can order The Screaming O’s XBIZ Award winning line from their favorite distributor.
For more information, email conde@thescreamingo.com.
