The Screaming O Wins Multiple 2016 XBIZ Awards

The Screaming O Wins Multiple 2016 XBIZ Awards

LOS ANGELES — The Screaming O took home three top awards from the 2016 XBIZ Awards, each honoring the company’s keen eye and clever approach to branding and promotion.

The honors included “Marketing Campaign of the Year” for the OBob Battery Operated Boyfriend massager, and “Bachelor / Bachelorette Product of the Year” for the SnorkelO novelty.

The Screaming O is also celebrating company Account Executive Conde Aumann’s second consecutive “Brand Ambassador of the Year” Exec Award.

XBIZ Awards honor the industry’s best and most popular brands, products, campaigns and executives, with The Screaming O recognized for its creativity and branding.

The Screaming O’s popular OBob massager took top billing for “Marketing Campaign of the Year” thanks to its promotional support, Barbie doll-inspired packaging, and tailored persona. This lightweight hand-held massager features a smooth rounded silicone head and adjustable neck connected to a uniquely shaped body that combines clever marketing with smart functionality. Retailers around the world have participated in the campaign using full-size photo booths, colorful displays and graphics, and customized marketing tools that help create interactive OBob-themed shopping experiences.

The Screaming O’s SnorkelO novelty is a cheeky take on a snorkel with a vibrator included, allowing for steady air flow and uninterrupted oral sex. This clever novelty made waves for its silly “gag gift” appeal as a fun pre-bridal party gift; and along with its corresponding “Muff Divers Association” membership, the SnorkelO is a conversation-starter.

“It’s always an honor to be recognized for our marketing prowess and creative development,” Aumann said. “We’re consistently complimented by customers and clients who appreciate our fresh approach, and The Screaming O would like to thank everyone who voted for us in these categories.”

Aumann also took home her second “Brand Ambassador of the Year” Exec Award, having been honored for her attention and dedication to The Screaming O brand and its core mission. 2015 brought exciting developments regarding materials safety verification and consumer trust, and Aumann has been at the helm ensuring that retailers have the tools and information they need to educate shoppers while promoting The Screaming O’s efforts.

“It’s so exciting to have been named ‘Brand Ambassador of the Year’ two years in a row,” Aumann said. “I work incredibly hard to represent The Screaming O brand while assuring that our supporters have everything they need to promote sales and make smart buying decisions. Any by the looks of these two awards on my desk, it seems the industry appreciates it!”

Retailers can order The Screaming O’s XBIZ Award winning line from their favorite distributor.

For more information, email conde@thescreamingo.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ERIKALUST, Oh Collective Partner for Exclusive 'Date Night Bonbons' Gift Set

ERIKALUST and Oh Collective have partnered for an exclusive edition of the Date Night Bonbons gift set.

Orion Debuts 'Starter Packages' From 'Magic Shiver' Line

Orion Wholesale has introduced three pleasure product starter packages from its Magic Shiver line.

Orion Debuts 'Beau Coeur' Collection

Orion Wholesale has introduced its beau coeur line of pleasure products.

Electric Novelties Debuts 'Bondage Bearz' Collection

Electric Novelties has introduced its Bondage Bearz plush collection.

Motorbunny Returns to US-Based 'Small-Batch' Manufacturing

Motorbunny has announced a return to U.S.-based, small-batch manufacturing.

Liberator, Sexy Living Ink Distro Deal

Liberator has inked a deal with Sexy Living for Canadian distribution.

C1R Names Ryley Albert Account Representative

C1R has appointed Ryley Albert as its new account representative.

Orion Debuts 'RC 2 in 1 Plug & Panty Vibe' From Sweet Smile Line

Orion Wholesale has introduced the RC 2 in 1 Plug & Panty Vibe from its Sweet Smile line.

Sabien DeMonia Debuts 3 Fleshlight Pro Strokers

Newly crowned 2025 Euro XMA MILF Performer of the Year Sabien DeMonia has debuted three new Fleshlight Pro strokers.

B-Vibe 'Rimming Plug 2' Highlighted in Men's Health Article

B-Vibe's Rimming Plug 2 has been recognized by Men's Health magazine.

Show More