LOS ANGELES — B-Vibe is set to make its U.S. debut at the XBIZ Show next week.
The new brand, headed by industry veteran Alicia Sinclair, enters the pleasure products marketplace with sexual wellness-minded design concepts and a focus on contemporary branding and marketing.
The Rimming Plug is b-Vibe’s first product — the waterproof remote control vibrating plug is the first premium plug to incorporate rotating beads for a rimming sensation and tip vibration for orgasmic stimulation. This compact, body-safe, seamless and silicone plug caters to fans of oral stimulation of the anus ("analingus").
“The highest level of nerve endings is at the entry of the anus,” Sinclair said. “The idea was to create something to stimulate that exact area. In addition to nerve endings, pleasure from anal play occurs due to the shared wall between the anus and the prostate for males and vagina/G-Spot for females. Its design combines the best of both worlds pleasuring from the inside-out — it’s like a bullet inside a rabbit, the perfect combination to amp up anal play.”
Features include remote control functionality, USB cord rechargeability and a storage case is included.
“The b-Vibe Rimming Plug features all of the bells and whistles of a high-end pleasure product — patented design, certified safety, a rechargeable lithium battery and the remote control works from up to 30 feet away," Sinclair said. "The included travel case adds value and the hard box packaging is eye-catching and durable — both of which are irresistible to consumers. Everything from the design to the branding and packaging was all very well thought out.”
B-Vibe’s design is combined with branding and marketing focused on conveying sex education via "a fun, friendly approach." B-Vibe will also be providing retailers with "eye-catching displays packed with information that consumers are seeking."
The b-Vibe Rimming Plug’s packaging echoes the sleek style of today’s mainstream electronics, with "a consumer-friendly aesthetic" that "engages today’s shoppers with a familiar, welcoming feel."
“Our goal is to be the go-to resource for retailers,” Sinclair said. “We want to help provide more information to enable retail staff to speak better to the consumer.”
Sinclair’s passion for sex education comes after 10 years in the industry. She’s now a certified sexpert and clinical sexologist, earning her qualifications from the World Association of Sexologists.
“I feel that there is a gap between the sexology and educator community and the development and manufacturing of sex products,” Sinclair said, “I personally felt like I didn’t have enough information after being in the industry 10-plus years and that it was important to become better educated.”
“When marketing and selling sexual products you should know how those products work with a person’s body,” Sinclair continued. “Sex education is essential.”
In her new role as director of b-Vibe, Sinclair will oversee the product development of future products and create the company’s branding and marketing initiatives.
“I do everything from helping design the product’s shape and testing its strength to deciding what sizes and colors we offer," she said. "I also help develop the product videos and all of the messaging.”
B-Vibe will debut in the U.S. next week at the XBIZ Show in Hollywood, Calif. For the latest developments, visit bvibe.com. For sales, email sales@bvibe.com.
