Rock On Brand Acquired by ROCK’N Products

Rock On Brand Acquired by ROCK’N Products

LOS ANGELES — ROCK’N Products LLC has acquired the Rock On brand from SOBO Products LLC.

SOBO is the former maker of the Rock On range of sexual vitality products for men and women. ROCK'N is now planning a major brand re-boot as it joins a new family of all-natural products with the attitude to “Rock Life- Every Moment of It!”

ROCK’N Products is a company established with the notion that "every moment of life is worth maximizing, and to do that you have optimize the mind, body, spirit and attitude."

According to the company, "decades no longer define who we are in an ever-changing world."

"People want to live a more active life and enjoy themselves while still feeling, looking and thinking their best at every age," the company said. "ROCK’N Products and the 'Rock Life Community' wants you to maximize every aspect and moment of life. The soon-to-be-unveiled Rock On line will offer mental, sexual, and vital, optimization for a vital youthful life."

The soon-to-be-unveiled Rock On line is designed for the mind, body and spirit and will offer products for mental optimization, male and female sexual vitality, a lean, active lifestyle, as well as the ability to recover and cleanse the body to ultimately maintain a vital youthful life.

The Rock On brand of male and female sexual enhancements was made popular by TV’s "Bad Girls Club," when the cast drank the female “horny juice” and ended up in a hot tub together. Rock On, a brand known to consumers as a comprehensive male and female friendly range, was also named Sexual Enhancement Brand of the Year in 2012 and 2013 as well as many other nominations along the way.

ROCK’N Products, headed up by industry marketing vet, Keith Caggiano, is ready to bring a new edgier Rock On range of products to the supplements industry with a mission to improve and re-invigorate all aspects of well-being. ROCK’N Products is approaching the market with a product line focused on a lifestyle-oriented marketing plan, Caggiano said.

“We are looking forward to reveling more details on the line soon, for now, I can say ROCK’N Products is gearing up to revolutionize how to improve vitality in all aspects of everyday life," Caggiano said. "Stay tuned in the coming months for the latest exciting developments from ROCK’N Products!”

For more information about ROCK’N Products, contact keith@rocknproducts.com or go to werockon.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey's Place, Paradise Sign 'Illumination' Distro Deal

Honey's Place has signed a deal with pleasure brand Paradise to distribute its Illumination line of light-up, app-controlled vibrators.

Orion Expands 'Your Strap-On' Collection From You2Toys Line

Orion Wholesale has added two new sets to the Your Strap-On collection from its You2Toys line.

Honey Play Box Introduces 'Kai Pro' Stroker

Honey Play Box has debuted its new Kai Pro stroker.

Male Power Featured on 'Saturday Night Live'

Male Power was featured in the season finale of “Saturday Night Live.”

COTR Acquires 'Le Wand,' 'b-Vibe' and 'The Cowgirl' Trademarks

COTR, Inc. has acquired trademark ownership of its flagship brands, Le Wand, b-Vibe, and The Cowgirl.

Kheper Releases Flavored 'All Dicks,' 'All Chicks' Lollipops

Kheper Games has debuted its new All Dicks Penis Suckers and All Chicks Pussy Suckers.

Magic Silk Expands 'Love' Line

Magic Silk has introduced six new styles from its Love line of lingerie.

XBIZ Virtual Pleasure Products Trade Show Set for July 28-30

To facilitate global business between brands and buyers without the need for travel, XBIZ is pleased to reintroduce a virtual edition of its pleasure products events, set for July 28-30.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released two new styles from its Svenjoyment undergarment line.

Blush, 'Drag House Rules' Partner for Pride Month

Blush has been named an official challenge sponsor for OUTtv’s “Drag House Rules” during Pride Month.

Show More