Relaunches Relaunches

LOS ANGELES — on Thursday announced the re-launch of its flagship site with a complete redesign.

Playgirl was founded in 1973 as an answer to Playboy.

"We're committing ourselves here at to continue to find the hottest, sexiest guys we can for our readers viewing pleasure," said Playgirl's Daniel Nardicio. "As the world of adult entertainment continues to evolve, we are also looking at ways to expand Playgirl into various other formats.

"So many people reach out to me or my office to tell us what their first experience with Playgirl was, and how much it meant to them. We are honored to be a first step in many men and women's erotic life, and hope to continue the journey with them." launched in 2002. In 2009, Playgirl famously got Levi Johnston, the former fiance of Sarah Palin's daughter Bristol, to pose for the magazine.