ICM Registry Launches .Sex Domain Matching Program

ICM Registry Launches .Sex Domain Matching Program

MIAMI — ICM Registry has launched its .sex Sunrise B / domain matching program.

From now until Oct. 30, owners of .xxx, or trademark owners that reserved a name during the .xxx Sunrise B program, are eligible to register .sex names before they become available to the general public.

ICM said the program gives most .xxx participants a priority opportunity to register directly matching names in .sex. Names not registered during this period will be generally available on Nov. 4.

The Registry also announced the launch of its tiered-pricing, premium names program for .xxx, .adult, .porn and .sex. Parties can now obtain the names directly through participating registrars. These names include SEO based keywords as well as two character names.

ICM noted that it would continue to work directly with the adult industry under its “super premium” program for select names that can only be acquired through ICM. The Registry said the keywords porn, adult, sex and xxx are searched more that 300 million times per month, making it a good time to secure domain names that help drive traffic to those extensions. Premium keywords are now on both sides of the dot in a domain name.

Resources for mainstream brands and the adult industry to help ensure brand protection of the  new, adult-related domain extensions including eligibility, availability and timing, can be found at ICM’s free, interactive Domain Check Tool.

ICM is encouraging parties to participate in the upcoming webinar on Oct. 8 at 1 p.m. EDT, to access resource materials, and contact their registrar directly to find out about premium name pricing and .sex domain name availability.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nerdgasm: A Look at the Naughty Side of Pop Culture Geekdom

From “Call of Duty” to cosplay, from tabletop dice rolls to dungeon-inspired dirty talk, the worlds of geek fandom and fantasy are no longer confined to the basement. They’ve kicked down the door, shed the “Firefly” tee and gone full frontal.

Kyrgyzstan Parliament Moves to Outlaw Internet Pornography

A parliamentary committee of the Supreme Council of Kyrgyzstan on Tuesday approved a measure to outlaw online adult content in the country.

Sweden Bans Purchase of 'Remote' Sexual Services

The Riksdag, Sweden’s parliament, has approved a proposal to criminalize purchasing sexual services performed remotely by streamers and custom content creators.

Asa Akira to Deliver XBIZ Talk at Miami Conference

XBIZ is pleased to announce that decorated performer, Pornhub brand ambassador, and author Asa Akira is set to deliver an exclusive talk at XBIZ Miami.

JustFor.fans Launches 'Fentanyl Test Strip' Initiative

JustFor.fans (JFF) has launched a test strip initiative to combat the nationwide fentanyl crisis.

2025 XBIZ Miami Speaker Lineup Announced

XBIZ is pleased to announce the release of the full speaker lineup for XBIZ Miami, the latest edition of the adult industry’s premier summer conference, set to take place May 19-22 at the Nautilus Sonesta Miami Beach hotel in South Beach.

AV Bulletin: Arizona's About-Face, What New Laws Mean for Adult

Industry stakeholders and free speech advocates have anxiously been awaiting the Supreme Court’s decision in Free Speech Coalition v. Paxton, which could significantly impact state age verification laws around the United States. In the meantime, state legislatures continue to weigh and pass AV bills, the U.K. and the EU are moving ahead with their own AV mandates and strategies, and legal challenges continue to play out in U.S. courts — with some cases on hold pending the SCOTUS ruling in Paxton.

Million Billion Media Launches New Website

Management and PR agency Million Billion Media (MBM) has launched a new website.

'Neon Nightswim' Party Returns to XBIZ Miami

XBIZ is pleased to announce that the annual Neon Nightswim Pool Party will once again illuminate XBIZ Miami on Tuesday, May 20.

FSC Addresses UK Age Verification Guidelines

The Free Speech Coalition (FSC) has published an article offering guidance on the U.K.'s Online Safety Act and the various guidelines put forward by the country's telecommunications regulator Ofcom.The article follows:

Show More