Fleshlight Taps Andrew Rapley as VP of Digital Strategy

Fleshlight Taps Andrew Rapley as VP of Digital Strategy

AUSTIN, Texas — Interactive Life Forms LLC, the maker of Fleshlight products, announced today that it has tapped Andrew Rapley as vice president of digital strategy.

Steve Shubin, Fleshlight’s founder and CEO, said in a release today the company has a staff of experts “creating the best products on Earth,” but “after many years of trial and tribulation and many challenges with our online presence, we are moving full steam ahead in building the right team with the right skill set to position Fleshlight more solidly in the digital age.” 

Shubin, who created the Fleshlight and related products, noted that Rapley was the “prime choice” for the position. Rapley will lead an initiative to ramp up online sales

“Andrew proves to be the perfect guy for spearheading that task, and we couldn’t be more excited about the future,” Shubin said. 

Rapley remarked, “This is the ultimate challenge — one that is already proving to be rewarding.”

“Fleshlight is the leader in the space and it's an absolute honor to bring my expertise to the company to help elevate them to the next level,” he said.

Fleshlight also operates the FNCash affiliate program. For more information on Fleshlight, contact partners@fleshlight.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Island Conference Joins ASACP as Media Sponsor

Island Conference has signed on as an in-kind media sponsor for the Association of Sites Advocating Child Protection (ASACP).

Orion Expands 'Cottelli Fantasy' Line

Orion Wholesale has added six new lingerie sets to its Cottelli Fantasy collection.

Elly Clutch, Girthmasterr to Host 2026 XMA Creator Awards

XBIZ is pleased to announce Elly Clutch and Girthmasterr as co-hosts of the 2026 XMA Creator Awards, presented by premium creator platform Fansly.

FSC: TAKE IT DOWN Act Provisions Take Effect May 19

The Free Speech Coalition has issued a reminder notice that the notice-and-removal requirements of the federal TAKE IT DOWN Act will go into effect on May 19.

Venus Berlin Joins ASACP as Media Sponsor

Venus Berlin has signed on as an in-kind media sponsor for the Association of Sites Advocating Child Protection (ASACP).

Je Joue to Debut Expanded 'ILY' Collection at EroSpain

Je Joue will introduce several new products from its ILY collection at the EroSpain trade show next month in Barcelona.

XBIZ Miami's Host Hotel Sold Out; Additional Hotel Added

Guest rooms at XBIZ Miami’s exclusive conference venue, Goodtime Hotel in South Beach, are now completely sold out.

Magic Silk Debuts 'Daffodil Dreams' Collection

Magic Silk has introduced its new Daffodil Dreams line of lingerie.

Penthouse Wins Trademark Infringement Case Against Fraudulent Domain

The World Intellectual Property Organization (WIPO) has ruled in favor of Penthouse World Media in a case against a website using an infringing domain.

Show More