Fleshlight Taps Andrew Rapley as VP of Digital Strategy

Fleshlight Taps Andrew Rapley as VP of Digital Strategy

AUSTIN, Texas — Interactive Life Forms LLC, the maker of Fleshlight products, announced today that it has tapped Andrew Rapley as vice president of digital strategy.

Steve Shubin, Fleshlight’s founder and CEO, said in a release today the company has a staff of experts “creating the best products on Earth,” but “after many years of trial and tribulation and many challenges with our online presence, we are moving full steam ahead in building the right team with the right skill set to position Fleshlight more solidly in the digital age.” 

Shubin, who created the Fleshlight and related products, noted that Rapley was the “prime choice” for the position. Rapley will lead an initiative to ramp up online sales

“Andrew proves to be the perfect guy for spearheading that task, and we couldn’t be more excited about the future,” Shubin said. 

Rapley remarked, “This is the ultimate challenge — one that is already proving to be rewarding.”

“Fleshlight is the leader in the space and it's an absolute honor to bring my expertise to the company to help elevate them to the next level,” he said.

Fleshlight also operates the FNCash affiliate program. For more information on Fleshlight, contact partners@fleshlight.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Savage Me Dream Girl Doll' Line

Full Circle has introduced Alyssa, Carla, and Nadia from its Savage Me Dream Girl Doll collection.

Dame Launches 'Green Dildo Coin' Campaign

Sexual wellness brand Dame has partnered with creative agency Stereo Creative to launch its Green Dildo Coin campaign.

Lovehoney Group, Beacon Wellness Settle Canadian Patent Dispute

Lovehoney Group and Beacon Wellness have settled a patent dispute over the latter's sale of a product called the Air Pulsing Arouser in Canada.

Uncover Creations, Sinnovator Sign Distro Deal With Eagle Leather

Pleasure brands Uncover Creations and Sinnovator have inked a distribution deal with Eagle Leather for Australian distribution.

ProDx Health Introduces 'Alpha Male' Test

ProDx Health has introduced its new Alpha Male Home Collection Kit.

AEBN Announces Peter Green as Top Male Boy/Girl Performer for Summer 2025

AEBN has revealed its top 10 male Boy/Girl performers for summer 2025, with Peter Green landing atop the leaderboard.

Spicey AI Relaunches Site, Debuts $Spicey Tokens

Interactive voice chat platform Spicey AI has relaunched its website and introduced $Spicey tokens.

FSC: Missouri Age Verification Rule Will Not Take Effect August 30

The Free Speech Coalition (FSC) announced that Missouri's proposed age verification legislation will not take effect on August 30, as it had originally estimated.

Little Caprice, Marcello Bravo to Co-Host 2025 XMA Europa Awards

XBIZ is pleased to announce that husband-and-wife duo Little Caprice and Marcello Bravo will co-host adult’s biggest night in Europe: the 2025 XMA Europa Awards on Sept. 4, in the epic climax to XBIZ’s fall events series.

Alex Fine Details Her Journey as Dame CEO, Pleasure Activist

Alex Fine’s venture into the world of sextech began with a master’s degree in clinical psychology from Columbia University. Her original goal was to become a sex therapist, but in 2014, she recognized a much broader opportunity.

Show More