Cloud 9 Novelties Launches Custom Retailer Tools

Cloud 9 Novelties Launches Custom Retailer Tools
Ariana Rodriguez

PENNSAUKEN, N,J. — At the request of its customers, Cloud 9 Novelties now offers testers, improved packaging and new visual merchandising support.

Williams Trading Co. is kicking off a September sale on Cloud 9 Novelties. The month-long sale includes a 30 percent full-line discount beginning Sept. 1-30, ending 3 p.m. EST. The Cloud 9 Novelties brand is supported with four free e-Learning training modules on Williams Trading University (WTU).

Cloud 9 Novelties was re-launched with new consumer tested packaging that has a new fresh look and expanded product assortment. The company says that the next natural evolution is full in-store support with retail e-Learning, testers and a wall display program.

“To best support our retail partners, we conducted a customer survey and the results came back loud and clear,” said Scott D., director of sales and marketing. “Respondents claimed testers for the retail floor, clear concise packaging and visual merchandising are paramount for effective in store merchandising today.”

New retail tester display programs are available for initial store purchases of the Cloud 9 Novelties rabbits, anal plugs and dongs.

“Allowing a consumer to touch and feel the form factor and experience the features at the store level always helps with sales conversion,” said Erin V., marketing and vendor liaison.

To assist retail partners with in-store merchandising, Cloud 9 Novelties provides a custom 2’ or 4’ wall skin. The removable decor will not damage store walls and comes with a header to organize Cloud 9 Novelties product displays.

In addition to the Labor Day month-long sale, WTU offers e-Learning training for store associates.

“We are also supporting this month-long sale event with contests sponsored by Cloud 9 Novelties,“ said Erin V. “Every time a store associate certifies as a Cyber Scholar on any one of the four Cloud 9 Novelties courses, the store automatically gets entered to win an individual store basket and the associate receives a free, small premium.”

For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit