Liberator Hires International Business Development Rep

Liberator Hires International Business Development Rep
Stephen Yagielowicz

ATLANTA — OneUp Innovations, the manufacturer of Liberator, a leading sexual wellness brand, has announced the the addition of Brett Richardson to its International Business Development division, in an effort to expand its presence in international markets.

Richardson joins Liberator after recently completing the Global Partners MBA degree program at Georgia State University. During the program he traveled to Brazil, China, and France to gain firsthand knowledge in how business is conducted in various countries.

Established with the conviction that sensual pleasure and fulfillment are essential to a well-lived life, Liberator Bedroom Adventure Gear empowers exploration, fantasy and the communication of desire for persons of all shapes, sizes and abilities. Products include Liberator Shapes, sex furniture, positioning systems, and intimate accessories. Liberator, Inc., and its operating company OneUp Innovations, Inc., are headquartered in a 140,000 square foot facility in a suburb of Atlanta, Georgia, and have more than 130 employees.

“Richardson will employ an aggressive growth strategy in markets outside of the United States,” states Liberator CEO Louis Friedman. “The international demand for our products has created a strategic need to bring someone like Brett aboard for growing our business presence overseas.”

Richardson will work closely with Liberator’s existing network of overseas international sales agents to extend brand awareness. He will also be instrumental in steering international sales, developing new business relationships and supporting Liberator’s current client base, including retailers and distributors.

“Brett has a track record of success, and we are fortunate to have someone of his caliber,” Friedman adds. “We are excited to welcome him to the Liberator family.”

Richardson is based at the corporate office in Atlanta and can be reached at

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