ST. ALBANS, England — Net 1 on 1 Wholesale has been named the official distributor of the Happy Lola brand for the U.K. market, the company announced today.
The ‘Take Away Love’ collection from Happy Lola is positioned as a “fun and naughty range of affordable products in packaging ready to take away and enjoy,” with each of the products packaged as take-out items. The company said the choice in packaging design aims to simulate the feeling of consuming a product on-the-go, in this instance, a pleasure product. This unusual style of presenting sex toys and erotic accessories sets Happy Lola aside from other collections on the market, offering a modern, fresh look for boutique websites and high street stores alike.
Featured in the collection are 17 unique products, including pasties, body straps, mask, bondage restraints, body stocking, paddle, love dice, cock ring, vibrators, door hangers, and fantasy check book. Each item arrives individually packaged and features illustrations by renowned Spanish artist, Manuel Rebollo.
“Happy Lola is a uniquely presented brand that really stands out from the rest of our catalogue visually,” head buyer Danielle Warn said.
He added, “There’s a great balance of pleasure wear and toys, all with excellent quality, for instance the Flogging Paddle is made from 100 percent leather so offers our customers excellent value for money too. The brand is also very accessible for the mainstream market, so we’re confident that Happy Lola will be popular with a broad range of our customers.”
Sales manager Sebastian Gonzalez said, “We get a fair amount of feedback from new and existing customers, looking to stock their boutique-style business with high quality products and we feel that this where Happy Lola really slots into the demand perfectly. The branding is modern, yet provocative and the packaging will help sell the products well, not only offline but online too.”
The collection will be available to order beginning in August, with additional POS options also available for stores including display units and counter-top displays. Call the sales team for details at 01 727 744369.
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