LOS ANGELES — Playboy Enterprises, Inc. CEO, Scott Flanders announced today a number of changes to the Playboy media team.
Effective immediately, Cory Jones, who was previously senior vice president of digital content at Playboy, has been promoted to the position of chief content officer at the company, where he will oversee content across both Playboy magazine and the company's digital platforms. Jones joined Playboy in June of 2014 and has presided over the development and re-launch of Playboy.com, that the company said has seen a 250 percent growth in traffic since its reintroduction 11 months ago.
Jones replaces Jimmy Jellinek, who has served as chief content officer and editorial director since 2009. Jellinek has been promoted to president of entertainment, including oversight of Alta Loma Entertainment Group, a media and lifestyle company that develops Playboy properties for film and television. Jellinek will work alongside the division's head of creative affairs, Peter Jaysen.
Jason Burhmester has been promoted to editorial director of Playboy magazine, reporting to Jones. Burhmester was previously executive editor of the magazine.
Playboy founder, Hugh M. Hefner, remains the editor-in-chief of the magazine.
Additionally, Phillip Morelock has been promoted to the position of chief digital officer. Morelock previously served as senior vice president, chief product officer at Playboy and was instrumental in leading the team that built Playboy's online and mobile platforms, including Playboy.com, Playmates.com and the recently launched app, Playboy NOW. In this new role, Morelock will continue to lead the digital product teams and will also oversee the advertising sales team led by senior vice president, chief revenue officer and publisher, Matt Mastrangelo.
Jones and Morelock will report directly to Flanders.
"Cory and Phillip have done a brilliant job at reenergizing our digital brand, and are creating tremendous excitement and momentum for Playboy. And we look forward to the unique vision Jimmy will bring to developing and growing our film and TV business," Flanders said. "I have the utmost faith that under their leadership that they and their combined teams will continue to evolve the Playboy brand in a way that creates additional value for our audiences, for advertisers and for our employees."
Jones, Morelock and Jellinek will continue to be based in Playboy's Beverly Hills headquarters.