Adnium Debuts Members Area RTB Auctions

TORONTO — Adnium.com announced today that it has unveiled its latest tool for performance marketing optimization — members area real-time bidding.

In a first, Adnium.com is making real-time bidding possible with members area traffic from DatingGold, AdultFriendFinder, XPickup and numerous others.

Luke Hazlewood, CEO of parent company Grand Slam Media, noted the brands are renowned for the quality of their users and that its new revenue source previously was reserved for a select few.

“Members area traffic is the focus of every top media buyer because members area traffic has unparalleled revenue generation and conversion ratios,” Hazlewood said. "Adnium is putting millions of prequalified users on the block, and it’s quickly proving to be the most effective method of customer acquisition.”

Adnium, which launched this month, offers publishers and advertisers a fully programmatic ad network.

Its forward-thinking and innovative approach is why some of the industry’s most prominent and influential companies have opted to be part of the initiative, Hazlewood said.

Chad W, leader of FriendFinder Networks’ monetization team, said that his company is always interested in testing new technologies. 

“Our leadership embraces the concept of RTB systems for both buying and selling ad inventory,” Chad W said. “We are excited to participate in the launch of Grand Slam Media’s new Adnium system and believe that the technology can move the industry forward in establishing automated, fair pricing practices in online advertising inventory management for the adult space."

“Working with premier companies like FriendFinder Networks, DatingGold, XPickup, and many other top-quality publishers is what fueled this new evolution in traffic sales,” said Ian Lester, Adnium’s chief technology officer. “We have direct access to all the paid customer traffic advertisers want, and now Adnium has the tools to support real time auctions with a level of specificity that was previously impossible.”

For more information on becoming an Adnium partner as either an advertiser or publisher click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC: California's Device-Based AV Law Does Not Apply to Adult

The Free Speech Coalition (FSC) put out an advisory today explaining that California's new device-based age verification law does not apply to adult websites.

Reena Sky Launches New Paysite

Reena Sky has launched her new official paysite, ILoveReenaSky.com.

NextGen Payment Joins ASACP as Corporate Sponsor

NextGen Payment has signed on as the latest corporate sponsor for the Association of Sites Advocating Child Protection (ASACP).

Lauren Phillips, Derek Kage Cap AEBN's Top Stars for 3rd Quarter of 2025

AEBN has revealed its most popular performers in straight and gay theaters for the third quarter of 2025.

XBIZ 2026 Conference to Debut All-New Company Lounges, Community Track

The event website for XBIZ 2026 is now live, unveiling details for North America’s largest adult industry conference, including two all-new show features: Company Lounges and a Community Track.

Mymember.site Integrates VR Functionality

Mymember.site has added virtual reality playback capability to its website management platform.

Texas Patti to Launch Fetish Platform 'EmpireDom'

Performer and content creator Texas Patti is launching a new platform for doms and fetish creators, EmpireDom.com.

Ohio AG Threatens Action Against 'Major' Adult Sites Over AV Law

Ohio Attorney General Dave Yost announced today that his office is sending "notice of violation" letters to 19 adult websites for failure to comply with the state's recently enacted age verification law.

Chaturbate Announces 2025 Music Contest Winners

Chaturbate has revealed the winners of its 2025 music competition.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

Show More