Adnium Debuts Members Area RTB Auctions

TORONTO — Adnium.com announced today that it has unveiled its latest tool for performance marketing optimization — members area real-time bidding.

In a first, Adnium.com is making real-time bidding possible with members area traffic from DatingGold, AdultFriendFinder, XPickup and numerous others.

Luke Hazlewood, CEO of parent company Grand Slam Media, noted the brands are renowned for the quality of their users and that its new revenue source previously was reserved for a select few.

“Members area traffic is the focus of every top media buyer because members area traffic has unparalleled revenue generation and conversion ratios,” Hazlewood said. "Adnium is putting millions of prequalified users on the block, and it’s quickly proving to be the most effective method of customer acquisition.”

Adnium, which launched this month, offers publishers and advertisers a fully programmatic ad network.

Its forward-thinking and innovative approach is why some of the industry’s most prominent and influential companies have opted to be part of the initiative, Hazlewood said.

Chad W, leader of FriendFinder Networks’ monetization team, said that his company is always interested in testing new technologies. 

“Our leadership embraces the concept of RTB systems for both buying and selling ad inventory,” Chad W said. “We are excited to participate in the launch of Grand Slam Media’s new Adnium system and believe that the technology can move the industry forward in establishing automated, fair pricing practices in online advertising inventory management for the adult space."

“Working with premier companies like FriendFinder Networks, DatingGold, XPickup, and many other top-quality publishers is what fueled this new evolution in traffic sales,” said Ian Lester, Adnium’s chief technology officer. “We have direct access to all the paid customer traffic advertisers want, and now Adnium has the tools to support real time auctions with a level of specificity that was previously impossible.”

For more information on becoming an Adnium partner as either an advertiser or publisher click here.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Justices Alito, Thomas Invoke Victorian-Era Morality Law, Raising Censorship Concerns

Several national publications reported this week on widespread concern among Free Speech advocates after U.S. Supreme Court Justices Samuel Alito and Clarence Thomas repeatedly invoked during a hearing the infamous segregation-era law the Comstock Act, which was the cornerstone of U.S. censorship of sexual material from the 1870s until the 1970s.

Skinfluential Management's FansFuel Acquires Fanwire

FansFuel has acquired creator account management tool Fanwire.

Nebraska AV Bill Moves Forward Despite Privacy, Free Speech Concerns

Nebraska’s unicameral Legislature has given first-round approval to LB 1092, the state’s version of the age verification bills being sponsored around the country by anti-porn religious conservative activists.

AEBN Celebrates 25th Anniversary

The Adult Entertainment Broadcast Network (AEBN) is celebrating its 25th year in business this week.

Performers in Meta Blacklisting Lawsuit Seek to Preserve Antitrust Claims

Adult Performance Artists Guild board officers Alana Evans, Kelly Pierce and Ruby have informed a California court that, although they want to drop their lawsuit claiming that Meta conspired with OnlyFans to blacklist rival premium fan platforms’ talent, they may still pursue antitrust claims in the future.

FSC, Co-Plaintiffs to Ask US Supreme Court to Review Constitutionality of Texas Age Verification Law

Free Speech Coalition (FSC) and its co-plaintiffs in the challenge to Texas’ controversial age verification law have petitioned the United States Court of Appeals for the 5th Circuit to stay its recent decision upholding the law, because they intend to appeal to the U.S. Supreme Court to review the law’s constitutionality.

FSC Vows to Fight Florida Age Verification Law

Free Speech Coalition (FSC) has issued a statement vowing to continue fighting Florida’s new age verification law, which was signed by Gov. Ron DeSantis on Monday as part of a comprehensive bill targeting minors’ use of social media.

Kansas Republican Aims to Create New Bureaucracy to 'Investigate' Porn Websites

Republican state legislators succeeded Monday in moving forward Kansas’ version of the age verification bills being sponsored around the country by anti-porn religious conservative activists, despite serious concerns raised by House Democrats about the cost of establishing a new bureaucracy tasked with investigating websites for pornographic content.

SK Intertainment Launches 'Skinfluential Management' Agency, FansFuel Joint Venture

Mr. Skin/Mr. Man parent company SK Intertainment has launched new creator agency Skinfluential Management, as well as a new joint venture with Showbizz Media's creator stats and affiliate marketing platform, FansFuel.

Industry Attorney, Free Speech Champion Clyde DeWitt Passes Away at 75

Noted industry attorney Clyde DeWitt passed away on Friday in Las Vegas at 75, according to friends and colleagues.

Show More