‘The Jenner Effect’ Boosts Transgender Awareness

LOS ANGELES — The recent mainstream media frenzy and resulting public discourse over Olympian Bruce Jenner’s public transformation into “Caitlyn Jenner” is spurring increased interest in transgender rights and more — with some adult websites reporting a rise in attention to transgender porn.

“The Bruce-to-Caitlyn Jenner story, culminating in the ‘Vanity Fair’ cover, has in my opinion, introduced the reality of what transgender people are, to many people who were previously unaware of or ignorant of the subject,” Grooby Productions CEO Steven Grooby told XBIZ. “It is something I welcome.”

Grooby Productions is a leading producer of premium transgender erotica, with such high-profile web properties as Shemale.xxx, and new sister site, Shemale.porn.

Grooby cites a recent CNN report revealing a spike in Google searches on the keyword “transgender,” attributed to media coverage of Jenner’s transformation, as further proof of this rise in public awareness — but he doubts that this recent interest will have that much impact on transgender porn consumption.

“I believe that people who are already interested in TS porn, would have already found websites and content that appealed to them,” Grooby explains, adding, “To be blunt, I can’t see too many people sexualizing Jenner, mainly because of her maturity and the media exposure he (and now she) has had over the past years.”

“While I hope that Jenner's ongoing publicity makes the understanding and the media presence of transgender people more evenly handed, I think someone like Andreja Pejic’s public transition is far more likely to encourage people to seek out transgender erotic material,” Grooby concluded.

One website that is reporting a boost in interest over transgender erotica is AmateursGuide.xxx, a live interactive webcam site, which in addition to straight and gay performers, features a large number of transgender models.

“It was not long after the ‘Vanity Fair’ cover hit newsstands and the media storm ensued that we began noticing a surge in traffic to our live trans cams,” Amateurs Guide spokesperson Crystal Sunshine told XBIZ. “Internally, we called this uptick ‘The Jenner Effect’ — and while it has now subsided somewhat, we are still seeing a boost in interest over this material.”

Sunshine suspects that the nature of the site’s live offerings will provide a more intimate and sustained experience for curious consumers.

“It’s one thing to see photos or videos of transgender models,” Sunshine says, “but when you have the chance to chat, interact and actually talk to these performers, live on cam, it is easy to understand that they are all real people, just like you and me.”

“This one-on-one experience not only leads to better understanding,” Sunshine adds, “but may also help other people who are dealing with doubts about their own sexuality — or who are in the process of their own transformation into who they really are.”

According to Lambda Legal’s Transgender Rights Project director Dru Levasseur, public acceptance of transgenderism and transgender rights is a battle for hearts and minds.

“The true test of our humanity is how much compassion and understanding we afford these people,” Levasseur told the Associated Press. “It just comes down to explaining what it means to be transgender — how it's not a choice. It’s a person coming to terms with who they are, and the hurdles they face on a systemic basis are immense.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

NATS Launches Integrated Content Management System

Too Much Media (TMM) has rolled out an integrated, no-charge Content Management System (CMS) to its NATS platform.

Amy Nosferatu Stars in New Scene From Grooby

Amy Nosferatu returns to Grooby for a new solo scene, titled “Amy’s Afternoon.”

Hankey's Toys Introduces 'Big Pop Mushroom,' 'Xtra-Small Series IV' Dildos

Hankey's Toys has debuted its Big Pop Mushroom dildo and the new Xtra-Small Series IV line of dildos.

Brent Aldon, Erik Vasquez to Co-Host Retail Edition of 2026 XBIZ Honors at Avalon Hollywood

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will co-host the 2026 XBIZ Honors, set for Jan. 11 at Avalon Hollywood in Los Angeles.

AEBN Reveals Avery Lust as Top Trans Star for Q3 of 2025

AEBN has published its top trans stars list for the third quarter of 2025, with Avery Lust landing atop the leaderboard.

Kiiroo Introduces New Argenta Stroker

Kiiroo has debuted the new Feel Argenta stroker sleeve from its FeelStar line.

Howl Launches New 'Ambassador' Referral Program

Wellness brand Howl has launched its Ambassador referral sales program.

Womanizer Unveils 'Next Duo' Vibrating Air Pulse Massager

Womanizer has introduced its Next Duo vibrating air pulse massager.

FSC: California's Device-Based AV Law Does Not Apply to Adult

The Free Speech Coalition (FSC) put out an advisory today explaining that California's new device-based age verification law does not apply to adult websites.

Reena Sky Launches New Paysite

Reena Sky has launched her new official paysite, ILoveReenaSky.com.

Show More