LFP Broadcasting President Michael Klein stressed innovation and flexibility, telling the crowd that staying at the cutting edge was critical.
“We never want to ties ourselves down,” Klein said. “Times changes and you need to be flexible. We have a big brand, but that’s not enough; we work hard to improve our properties and keep ourselves in a position to adapt and innovate.”
Attorney J.D. Obenberger addressed legal strategies to addressing a slowdown.
“Part of the reasons you’re seeing a slowdown is piracy and copyright infringement,” Obenberger said. “It is a very real threat to your business, and it’s why someone of you are seeing a slowdown.”
Obenberger also addressed comments made by FBI Special Agent Chuck Joyner at Wednesday’s panel discussion on 2257 record-keeping.
“Please understand, we are engaged in a battle,” Obenberger said. “Joyner was speaking as a cop, not an attorney, and the industry needs to know that any promises that he made about being reasonable are not binding on the Justice Department. Do not be lulled into complacency by what Joyner said.”
Spike Goldberg of Homegrown Video exalted the advantages of brand marketing.
“Anything you can do to get your brand out there and off the Internet is great,” Goldberg said. “It sets you apart from the pack.”
Brad Estes of Video Secrets said the name of the game is customer retention.
“Tweaking where we get traffic from and making sure it is quality traffic is very important,” Estes said. “We like to use all the tools we can to learn more about our customers and make sure they come back.”
