New Ann Summers Survey Reveals Sexual Health Trends

LONDON — Ann Summers, the British retailer that specializes in sex toys and erotic lingerie, just released a survey spelling out sexual health trends among 1,000 adult respondents across the U.K.

The survey revealed that one in four people favor “doggy style” while doing it in the bedroom, while 23 percent enjoy the woman on top. The missionary position only came in third, with 21 percent of people favoring it.

Sixty-six percent enjoy using at least two to three sex positions in each session.

Over one-third of participants said they still find time to have sex two to four times a week, with 24 percent noting they also used sex toys to get things going.

The Ann Summers study also said that the “Fifty Shades of Grey” frenzy has helped broaden the horizons when it comes to playing with crops, floggers or paddles, with 5 percent revealing they have purchased those items.

“It’s fantastic to see that adults across the U.K. are becoming more adventurous and having fun with their sex lives,” an Ann Summers spokesman told The Mirror. “We’re also pleased to see that most adults are having sex regularly with their partners and are not just keeping the fun to the bedroom.”

"Our aim is to build people’s confidence and to not be afraid of experimenting with new toys or lubricants to really maximize their pleasure and to bring them even closer to their partner.”

Ann Summers is one of Britain's oldest and largest retailers of sex toys and erotic lingerie.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Retreat Concludes With Business, Banter and Beach Vibes

The 2025 XBIZ Retreat in Miami wrapped last week with top vendors and key buyers immersing themselves in business while enjoying a relaxed environment, productive one-on-one meetings, and a dance party.

Kiiroo Unveils 'PowerShot' Stroker

Kiiroo has introduced its PowerShot masturbator.

Fleshlight Debuts Bootydevine Stroker

Fleshlight has introduced its new Pro Fleshlight stroker molded from Bootydevine.

Honey's Place Launches Revamped B2B Website

Pleasure product retailer Honey's Place has launched an updated website for wholesalers at HoneysPlace.com.

Playful Icebreakers Spark Serious Business for Miami XBIZ Retreat Attendees

From a casual welcome reception at Miami’s Grand Beach Hotel to a creative speed networking session to break the ice, candid panels, and dozens of creative in-suite product displays, the first two days of XBIZ Retreat blended business, connection, and just the right amount of fun.

A Look at What's Driving the Booming Demand for Imagination-Inspired Sex Toys

It’s a tale as old as time. In childhood, we are captivated by fantasy stories that allow us to escape into a world of make-believe, where anything is possible. For adults, fantasy can also shape sensual experiences, allowing people to be whoever they want, do whatever they wish and go wherever they desire through role-playing — and an expanding array of imagination-inspired pleasure products.

Frank Lawrence Launches Crowdfunding Campaign for 'Vibrating' Tarot Cards

Publisher/artist Frank Lawrence has launched a crowdfunding campaign to fund his Vibrating Tarot deck.

CalExotics Debuts 5 New Vibes

CalExotics has introduced five new vibrators from its Naughty Bits and Couture lines.

Sportsheets Expands Sex & Mischief 'Lace' Collection

Sportsheets has added ten new styles to its Lace collection by Sex & Mischief.

Orion Debuts 'Showers to Orgasm' Vibe From You2Toys Line

Orion Wholesale has introduced its new Showers to Orgasm vibrator from the You2Toys collection.

Show More