Playboy Launches No-Nudity Mobile App

LOS ANGELES — Playboy has launched its Playboy NOW mobile app with no nudity.

The advertising-supported lifestyle app is free in the Google Play store and iTunes App store. Its main hook is “The Daily,” that tells users the top 5 things the staff thinks they should know.

Cory Jones, Playboy’s senior vice president of digital content told the New York Post that the app will also include longer pieces and video, and will be “a one-stop shop for the busy man who wants to be entertained, informed, amused and seduced."

The no nudity policy falls in line with the company's recent Playboy.com strategy that’s yielded an increase in views.

Playboy.com’s global unique visitors have increased from 4 million to 19 million in the 10 months since its relaunch, Jones said. He believes the app has serious potential as 80 percent of Playboy.com traffic already is mobile, and 75 percent of its visitors don’t access the site until after 4 p.m.

“We kind of own the night,” Jones said. “So if you’re a spirits advertiser or an entertainment advertiser, imagine who’d you rather reach — someone at his desk at 9 a.m. or someone in a bar after work figuring out what to do that evening?”

Earlier in May Playboy reported that Playboy magazine’s monthly audience grew 61 percent in the first quarter of 2015 as compared to last year’s figures thanks to mobile use.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect in South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Sex Work CEO Debuts Upgraded 'GPTease' AI Assistant

Sex Work CEO has introduced the new Canvas in-chat editing feature to its AI-powered, NSFW text generator, GPTease.

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

Show More