Williams Trading University Awards 10,000th Certificate

Ariana Rodriguez

PENNSAUKEN, N.J. — Williams Trading University has announced that it has awarded more than 10,000 e-learning certificates to retailers and their employees.

The distributor reached the milestone eight months since the launch of the Williams Trading University program in September.

WTU is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. More than 50 online courses are available 24 hours/seven days per week accessed with a login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs and well-being.

“Our goal was to reach 10,000 certifications by September 2015, one year from the program’s launch,” said Scott D., director of sales and marketing for Williams Trading Co. “This is an amazing milestone especially since it has happened three months before we anticipated.”

Each e-learning course is approximately five to seven minutes long. The courses do not compete or sell over each other, the company says; but rather, they offer a spectrum of information available for retail trainings. Each course highlights selling techniques to increase sales, enhance cross and upselling techniques, reinforce key selling benefits and help to train new employees.

“We want to thank our participating vendors who believe in retail education and worked diligently to offer courses that have proven to lift sales,” said Bob Pyne Jr., president and CEO Williams Trading Co. “WTU is an industry game changer and I am proud to offer it to all of our customers free of charge.”

Upon completing a course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate. Free premiums, samples and special offers are being made by select participating vendors, the company said.

“Not only do select vendors offer free premiums, most will create huge raffle baskets that WTU participants are automatically entered to win upon completing their course,” said Erin V., marketing and vendor liaison. “ This exclusive prize opportunity is advertised in the WTU Cyberstar e-newsletter sent to all participants.”

WTU monthly prize drawings are often in sync when a manufacturer is running a Williams Trading inventory sale. Adult retailers can receive a product sale and free product training with prize incentives, at the same time.

To learn more about WTU, contact a Williams Trading sales representative at

(800) 423-8587 or visit WTULearn.com.