Williams Trading University Awards 10,000th Certificate

PENNSAUKEN, N.J. — Williams Trading University has announced that it has awarded more than 10,000 e-learning certificates to retailers and their employees.

The distributor reached the milestone eight months since the launch of the Williams Trading University program in September.

WTU is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. More than 50 online courses are available 24 hours/seven days per week accessed with a login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs and well-being.

“Our goal was to reach 10,000 certifications by September 2015, one year from the program’s launch,” said Scott D., director of sales and marketing for Williams Trading Co. “This is an amazing milestone especially since it has happened three months before we anticipated.”

Each e-learning course is approximately five to seven minutes long. The courses do not compete or sell over each other, the company says; but rather, they offer a spectrum of information available for retail trainings. Each course highlights selling techniques to increase sales, enhance cross and upselling techniques, reinforce key selling benefits and help to train new employees.

“We want to thank our participating vendors who believe in retail education and worked diligently to offer courses that have proven to lift sales,” said Bob Pyne Jr., president and CEO Williams Trading Co. “WTU is an industry game changer and I am proud to offer it to all of our customers free of charge.”

Upon completing a course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate. Free premiums, samples and special offers are being made by select participating vendors, the company said.

“Not only do select vendors offer free premiums, most will create huge raffle baskets that WTU participants are automatically entered to win upon completing their course,” said Erin V., marketing and vendor liaison. “ This exclusive prize opportunity is advertised in the WTU Cyberstar e-newsletter sent to all participants.”

WTU monthly prize drawings are often in sync when a manufacturer is running a Williams Trading inventory sale. Adult retailers can receive a product sale and free product training with prize incentives, at the same time.

To learn more about WTU, contact a Williams Trading sales representative at

(800) 423-8587 or visit WTULearn.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kiiroo Unveils 'PowerShot' Stroker

Kiiroo has introduced its PowerShot masturbator.

Fleshlight Debuts Bootydevine Stroker

Fleshlight has introduced its new Pro Fleshlight stroker molded from Bootydevine.

Honey's Place Launches Revamped B2B Website

Pleasure product retailer Honey's Place has launched an updated website for wholesalers at HoneysPlace.com.

Playful Icebreakers Spark Serious Business for Miami XBIZ Retreat Attendees

From a casual welcome reception at Miami’s Grand Beach Hotel to a creative speed networking session to break the ice, candid panels, and dozens of creative in-suite product displays, the first two days of XBIZ Retreat blended business, connection, and just the right amount of fun.

A Look at What's Driving the Booming Demand for Imagination-Inspired Sex Toys

It’s a tale as old as time. In childhood, we are captivated by fantasy stories that allow us to escape into a world of make-believe, where anything is possible. For adults, fantasy can also shape sensual experiences, allowing people to be whoever they want, do whatever they wish and go wherever they desire through role-playing — and an expanding array of imagination-inspired pleasure products.

Frank Lawrence Launches Crowdfunding Campaign for 'Vibrating' Tarot Cards

Publisher/artist Frank Lawrence has launched a crowdfunding campaign to fund his Vibrating Tarot deck.

CalExotics Debuts 5 New Vibes

CalExotics has introduced five new vibrators from its Naughty Bits and Couture lines.

Sportsheets Expands Sex & Mischief 'Lace' Collection

Sportsheets has added ten new styles to its Lace collection by Sex & Mischief.

Orion Debuts 'Showers to Orgasm' Vibe From You2Toys Line

Orion Wholesale has introduced its new Showers to Orgasm vibrator from the You2Toys collection.

Lovense Launches 8th Online 'Global Orgy' Event

Lovense's eighth annual Global Orgy event will take place on X.com May 24-25, at 8 p.m. (EDT).

Show More