Report: Google Sees More Mobile Than Desktop Searches

LOS ANGELES — Webmasters wondering why Google has been so concerned lately with mobility as a ranking signal have an answer: the search giant is now accessed more by mobile than by desktop users, in a variety of important markets — including the U.S. and Japan.

It is a milestone that the company reportedly did not expect to reach until 2016.

“The future of mobile is now,” explains Google AdWords VP Jerry Dischler, underscoring the importance for website owners of ensuring that their sites are fully compatible with mobile devices — if traffic from Google, and overall user satisfaction, is important to them.

While Google did not reveal its actual mobile search volume, published estimates reveal that it responds to more than 100 billion monthly search requests. With a preponderance of mobile searches accounting for at least 50 billion searches per month (or more than seven mobile searches on Google each month for every person on the planet), going mobile is no longer an option, but a fact of life.

Google has invested heavily in mobile technology, including through its popular Android open source operating system, so it was inevitable that it would be among the first to see the writing on the wall — writing that was accompanied by decreasing ad revenues, which provided it with a glaring wake-up call.

According to the Associated Press, Google has seen a prolonged drop in its average ad prices, in part due to many marketers’ unwillingness to pay as much for ads displayed on a mobile device’s smaller screens.

This is an attitude that is changing, however, as these marketers inevitably see the benefit of connecting with customers on the go — for example, while they search for somewhere to dine, or while comparing products at a retailer. In response, Google is now offering new mobile-friendly ad formats that leverage the latest smartphone technology to deliver more engagement, functionality and interactivity.

The company is also encouraging all website owners to ensure that their sites work on mobile devices — offering better search rankings for mobile sites — and when Google “requests” something, it’s usually wise to comply.

For more information on making your website mobile-friendly, click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Ofcom: More Porn Providers Commit to Age Assurance Measures

A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.

Aylo Says It Will Comply With UK Age Assurance Requirements

Tech and media company Aylo, which owns various adult properties including Pornhub, YouPorn and Redtube, plans to introduce age assurance methods in the United Kingdom that satisfy government rules under the Online Safety Act, the company has announced.

Kyrgyzstan Parliament Approves Measure Outlawing Internet Porn

The Supreme Council of Kyrgyzstan on Wednesday passed legislation outlawing online adult content in the country.

Trial Set for Lawsuit by U Wisconsin Professor Fired Over Adult Content

A trial date of June 22, 2026, has been set for the civil lawsuit filed by veteran communications professor Joe Gow against the University of Wisconsin board of regents, which fired him for creating and appearing in adult content.

New UK Task Force Meets to Target Adult Content

The architect of an influential report that recommended banning adult content deemed “degrading, violent and misogynistic” has convened an “Independent Pornography Review task force” aimed at translating that report’s findings into action in the U.K.

11:11 Creations Launches Affiliate Program

11:11 Creations principal Alicia Silver has launched 11:11 Cash for creators and affiliates.

Pineapple Support, Pornhub to Host 'Self Love' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers to develop self-love.

Paysite 'RealGirlsFuck' Relaunches as 'Taboolu.com'

Producer/performer Josh Lewis has relaunched his paysite, RealGirlsFuck, as Taboolu.com.

Show More