NEW YORK — Driven by increased mobile consumption, Playboy magazine’s monthly audience grew 61 percent in the first quarter of 2015 as compared to last year’s figures.
The jump was reported by the The Magazine Media 360 Brand Audience Report released by MPA — The Association of Magazine Media. The increase was also in line with a number of magazine media brands that are gaining momentum across platforms as consumers continue to demand content in all formats.
Playboy ranked third in the top 10 brands that experienced the largest growth only behind HGTV Magazine and Wired that came in with a 62 percent increase.
The report used data from leading third-party providers and revealed an overall first quarter increase of 65.3 percent over the same time period last year, reflecting more mobile use.
But print magazine — including digital editions — and web (desktop/laptop) audiences were essentially flat for the quarter, up only 0.2 percent and 0.4 percent, respectively.
The report covered about 145 magazine media brands from more than 30 companies representing 95 percent of the reader universe.