Good Vibrations Celebrates 20th Anniversary of International Masturbation Month

SAN FRANCISCO — Good Vibrations is celebrating the 20th anniversary of International Masturbation Month in May.

The company founded the idea in 1995 in the wake of the controversy surrounding the firing of former Clinton administration Surgeon General Joycelyn Elders, who evoked conservative wrath when she stated that discussion of masturbation might have a place in sex education curricula. Realizing that one simple, sensible mention of solo pleasuring was enough to lose this prominent woman — the country's first African-American Surgeon General — her job convinced Good Vibrations staff that this most basic and accessible form of sex needed a serious image boost.

"It was a distinct honor to meet Dr. Joycelyn Elders in person and tell her about how we celebrate her bravery and commitment to sex education every year during May. She was touched and flattered for the recognition and I was elated to be able to thank her for her tireless efforts and life's dedication to sexual health," said Jackie Rednour-Bruckman, executive vice president, who met Dr. Elders at Good Vibrations’ sponsored sexuality conference, CatalystCon.

Good Vibrations noted that some things have changed in the last 20 years, but some things have stayed the same, and many people still need International Masturbation Month (formerly known as National Masturbation Month) as a reminder that self-satisfaction is a healthy, accessible form of pleasure engaged in by almost everyone, of every gender and relationship status. On top of that, it's the safest form of sex a person can have.

"Masturbation is fun and pleasurable, it teaches you about your own unique sexuality, and it's a great way to postpone partner sex if you're not ready for it," staff sexologist Carol Queen, Ph.D said. Queen was one of the originators of International Masturbation Month. "Why on earth isn't everybody celebrating masturbation?" Queen will do an After Hours class, "Maximizing Masturbation," to inspire and inform the public about solo sexual options.

The company’s "solo-sex mentor," author Betty Dodson (“Sex For One”) added, "Masturbation is the foundation for all of human sexual activity. It's our first natural sex act, the way we discover our genitals and the good feelings they give us when we touch ourselves."

In celebration of the event, the company introduced The Magic Wand Rechargeable, the newest incarnation of the iconic massager, calling it the  “Cadillac of Vibrators” that influenced the feminist sex-positive sex toy store revolution.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Angelface Baddies Debuts 'Daddies for Baddies' Line

Wellness brand Angelface Baddies has introduced its new Daddies for Baddies line of men's wellness products.

Orion Debuts 'RC Vibrating Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Vibrating Butt Plug with Flexible Arms from its Anos line.

Playharda Wholesale, Pure Envy Ink European Distribution Deal

Playharda Wholesale has signed a deal with pleasure brand Pure Envy for distribution in the U.K. and Europe.

XR Brands Launches 'Creature Cocks' Line

XR Brands has introduced its new Creature Cocks collection of men's underwear.

Tenga Launches 2025 Christmas Advent Calendar

Pleasure brand Tenga has launched a 2025 Christmas Advent calendar, now available for pre-order.

The Dungeon Store Debuts 'Thing Noir' Violet Wand Attachment

The Dungeon Store has released the Thing Noir violet wand conductive e-stim accessory.

Pjur, Magasin du Nord Partner for 'Flex Area' Campaign

Pjur and retail brand Magasin du Nord have partnered for the wellness brand’s Flex Area campaign.

Kheper Releases New 'Think Like a Slut' Party Game

Kheper Games has released the new "Think Like a Slut" party game.

Honey Play Box, Creative Conceptions Ink European Distro Deal

Honey Play Box has signed a deal with Creative Conceptions for distribution in the U.K. and Europe.

Motorbunny Debuts 'Fluffer Rock Hard Power' Cock Ring Vibe

Motorbunny has introduced its Fluffer Rock Hard Power vibrating cock ring.

Show More