PHOENIX — Fascinations has developed a full-production television commercial, filmed in the neighborhood of Arcadia, Arizona to showcase the launch of its 2015 spring/summer apparel collection.
The Fascinations 2015 spring campaign showcases active wear, sexy swimsuits, edgy dresses and denim. Fascinations says its stores have not offered this level of women’s and men’s apparel until now, and it plans for more growth, stronger brand positioning and no slowdown in sight.
The commercial was directed by local agency Ownes Harkey and will air this month on most major cable networks.
“The summer campaign concept was fun to create with our partners at Owens Harkey,” Chief Operations Officer Dustin Olive said. “This campaign will show the evolution of our brand and the diversity of our assortment to our customers. It’s an exciting time at Fascinations.”
