“We expect great things from this site,” Clark Chambers of NicheBucks said. “NicheBucks has always been the leader in the mature niche, and OfficeGals.com adds a dimension that our affiliates and customers wanted to see more of — exclusive, hardcore MILF content.”
Q Boyer of NicheBucks said the new site will capitalize on the growing popularity of the MILF niche — a phenomenon recently reported on by the New York Times.
“I see OfficeGals.com as a throwback of sorts,” Boyer said. “It’s less of a reality site than it is a classic fantasy in the world of erotica — a sexualized workplace rife with seductive secretaries, sexually aggressive female bosses and applicants that will do anything to get the job.”
NicheBucks, which has been in business since 1997, has a long history of catering to the mature niche, which Chambers called a traditionally strong genre.
“It seems a little odd to me that the popularity of the mature niche is being treated like something new,” Chambers said. “Our flagship mature site, AuntJudys.com, has generated excellent conversions and long-term retention averages for close to nine years now, and OlderWomen.com has been going strong for quite some time as well. So, the strength of the mature niche is certainly not news to NicheBucks or to our affiliates.”
To promote the site, which offers exclusive content, NicheBucks will pay a $10 bonus per signup Feb. 1-7.
