BERGEN, Norway — PlugRush has relaunched its company website.
The new PlugRush.com simplifies the process for media buyers, gives the network a welcome facelift and better communicates what makes the company different from its competitors, said Thomas Skavhellen, chief brand manager for PlugRush.
PlugRush started up in 2007 as a simple platform for trading traffic, and today is a full-featured traffic network that utilizes custom widgets to market content and move targeted traffic between publishers and advertisers.
With more than 50,000 publishers in the network that cover more than 270 territories worldwide, PlugRush serves more than 2 million impressions per day.
To celebrate the new website launch, PlugRush has lowered the minimum bid for all desktop traffic — $1 for 1,000 plug clicks and 10 cents for 1,000 pops.
"PlugRush addresses the traffic challenge in a unique way, and it’s our job to explain that to companies who buy or sell traffic," Skavhellen said. "It all comes down to the PlugRush widget, or 'plug,' which is what we use to move traffic from sellers to buyers in place of banner ads, and it’s why our traffic converts so well for advertisers.”
Plugs are content marketing widgets that can be plugged into any website, offering visitors a number of different clickable choices that lead to a variety of different content.
Traffic sent through any link in a plug can earn return traffic for traffic traders, or can simply earn revenue from advertisers for traffic sellers, the company said.
"The traffic that advertisers receive through plugs is highly targeted," Skavhellen said. "Visitors have multiple options to choose from in each plug, so they can pick what interests them the most — unlike traditional banner ads where the user has just one choice. This is the PlugRush advantage."
The launch of the new PlugRush.com this week is the first visible step in the company’s yearlong development efforts.
Worth noting, media buyers who buy traffic on behalf of third parties can now sign up for their own dashboard without going through time-consuming steps that are more appropriate for publishers, like registering a domain and setting up ad zones.
"The changes are based on customer feedback and we’re very pleased with the results," Skavhellen said. “There's no cost to sign up for PlugRush, so it makes sense for companies who buy, trade or sell traffic to create their own account to evaluate the effectiveness of our network’s approach to moving traffic forward."