PHILADELPHIA — TLA Entertainment today announced a partnership with gay adult pioneer Titan Media.
Under the partnership, TLA will assume management of Titan Media's direct-to-consumer retail operations, including the Titan Media online retail store and direct mail catalog.
“To say I’m thrilled is an understatement,” said Erik Schut, managing director of content and marketing for TLAGay.com. “We’ve been working with TitanMen almost since their inception. They’ve always been one of our top-selling studios, and now we’ve come full circle.” Schut continued: “Bucking the trend, hard goods sales continue to be vibrant with us.
“This truly remarkable deal allows both companies to play to their core strengths as well as flex their muscles and grow: TitanMen’s tremendous content will now be nurtured by our unparalleled marketing, sales reach and customer service capabilities. This is an industry game changer.”
“I have worked closely with Erik Schut for nearly 20 years,” says Keith Webb, vice president of Titan Media. “There is no one better in the world when it comes to marketing, sales and promotion of gay adult than Erik Schut. He has guided our films to record-breaking sales throughout the years, and we could not be happier that he will now assume an even more important role in marketing the TitanMen brand."
Not only will TLA assume management of the Titan Media online retail store, which now can be viewed here, and direct mail-order catalog business, the retail giant will also warehouse Titan Media's extensive Blu-ray, DVD and toy inventory in addition to fulfilling Titan Media wholesale orders.
“Titan has long been one of TLA’s flagship brands,” said Derek Curl, CEO and owner of TLA Entertainment. “Since acquiring TLA a little over a year ago, I’ve been looking to form a partnership with one of our trusted studios. We’ve clearly found that partner, and I’m incredibly pleased that Titan is now truly part of the TLA family.”
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