Private Media, which produces and distributes adult content for DVD, online and mobile platforms, said it expects to boost its mobile reach when 12 new carriers go live in eight new territories.
The new territories include Japan, Argentina, Canada, Hong Kong, Columbia, Ecuador, Sweden and Finland.
“Private is aggressively developing the global distribution of its mobile content,” Private director of mobile operations Tim Clausen said. “We are currently the dominant adult content provider in Europe. The focus in 2007 will be on developing incremental distribution in the Asia Pacific region and Latin America.”
In addition to expanding its global reach, Clausen said Private would capitalize on predictions made by analysts at Jupiter Research.
Late last year, the research firm predicted the worldwide mobile adult content market would be worth more than $3 billion by 2011. The firm put the current value of the mobile adult market at just over $1 billion. According to the Jupiter projections, video-based services will account for 70 percent of all revenue generated from mobile adult content by 2011.
“In view of the projected global growth in video-based mobile services, and our extensive top-quality content library and well established Private brand, we are in a strong strategic position to further grow our mobile business in this area,” Clausen said. “It is important to understand that this expected growth is not only coming from carriers where we will go live, but also from those where we have existing distribution.”
