Vivid Entertainment Targets ‘Vivido’ Maker, Distributors

LOS ANGELES — Vivid Entertainment today launched the first legal volley against a Hong Kong-based company that has started selling and distributing adult toys under the “Vivido” brand.

Steven Hirsch, founder and co-chairman of Vivid, said that the adult company recently learned that JM Sunflower Ltd. had begun selling adult toys under the brand on the Internet and through some distributors and also was seeking a “Vivido” trademark for “adult sexual stimulation aids, namely, vibrators.”

As a result, Hirsch said, Vivid has issued cease-and-desist letters to JM Sunflower and to each distributor selling the Vivido line of adult toys. 

“This is blatant trademark infringement that will be aggressively pursued,” said Hirsch, who noted that Vivid was granted a trademark that covered adult toys in 2006. “Vivid has exclusive rights to the Vivid mark for adult toys, including vibrators.”

Hirsch noted that in January, Vivid was awarded a $1 million judgment in Miami federal court against the owners of a Florida exotic dance club who were infringing upon Vivid’s trademark.

Vivid, founded in 1984, has created wide brand-name awareness through its films and marketing and licensing programs.

Vivid-branded products range from adult toys, condoms and apparel to vodka and gentlemen’s clubs. Vivid's movies are seen online, in DVD, VOD and throughout the world on its own network, Vivid TV.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Violet Myers, Megan Faith Star in Latest From Slayed

Reigning XMAs Premium Social Creator of the Year Violet Myers stars with Megan Faith in the latest release from Vixen Media Group studio imprint Slayed.

Coco Bae Returns to Brazzers

Coco Bae stars with Danny D. in the latest release from Brazzers, titled “The Cock Collector.”

GirlsDoPorn Owner Michael Pratt Pleads Guilty to Sex Trafficking

Michael Pratt, former owner of the rogue website GirlsDoPorn, pleaded guilty in the U.S. District Court for the Southern District of California on Thursday to sex trafficking and conspiracy to commit sex trafficking charges, according to a report by City News Service.

Penthouse Names Kira Shine June's 'Pet of the Month'

Penthouse Magazine has named model Kira Shine as Pet of the Month for June.

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Jade Greene Makes Her Reality Kings Debut

Jade Greene has made her Reality Kings debut alongside multi-XMAs winner Mick Blue in "Ski Boat Skeet."

Federal Judge Grants Partial Halt of Florida AV Law

The United States District Court for the Northern District of Florida, Tallahassee Division, has granted a preliminary injunction against HB 3, the state's age verification law, as a lawsuit filed by two online trade associations challenging the law makes its way through the courts.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

Show More