Net 1on1, Lovehoney Collaborate on ‘Fifty Shades’ Marketing

Ariana Rodriguez

ST. ALBANS — Since taking on the Official Fifty Shades of Grey Pleasure Collection in September, Net 1on1 Wholesale has been collaborating with Lovehoney for retailer promos.

The St. Albans-based distributor supplies all of the sub-collections underneath E L James’s officially licensed brand, across the U.K. and E.U. and according to the company, it has benefitted from steady sales since the range arrived.

Net 1on1 sales manager Sebastian Gonzalez worked closely with the Oxford Street branch of adult retailer Harmony and Lovehoney’s General Sales Manager Jim Primrose to create a window display featuring Fifty Shades of Grey merchandise.

“Oxford Street is a shop window to the world and Harmony have once again provided a platform for everyone to see Fifty Shades of Grey, offering a pleasant and inviting environment to view the official collection for both their regular consumers as well as attracting new mainstream shoppers to their beautiful store which includes the exclusive limited edition Fifty Shades of Grey Red Room Collection. This, our first major collaboration with Net 1on1, has delighted everyone at Lovehoney. Author E L James also showed her approval and tweeted an image of the window to her 800,000 followers.”

Speaking of the strong relationship forged with Lovehoney, Net 1on1 Wholesale Managing Director Tony Gonzalez, said, “We knew from the start that Fifty Shades was going to have a major impact on our industry, so being able to fulfill our customer’s needs and help make history with this world renowned brand has been a thrilling experience to say the least,”. We’ve collectively enjoyed working with Jim and his team, as well as Harmony to achieve such great results. Personally, I’m still star-struck from meeting the lady behind it all herself at the official launch too!”