Bryan Postlethwait, who last summer as a consultant helped Playboy redesign its Spice Digital Networks and position its newly created Club Jenna Channel, Fresh!, Spice:Xcess and shorteez channels, has been brought on permanently and named senior vice president, programming.
Postlethwait spent five years at Playboy’s No. 1 competitor, New Frontier, where he headed programming and promotions. Postlethwait earned a number of Gold and Silver Promax/BDA awards for his work at New Frontier.
At Playboy, Postlethwait will oversee the planning, production, acquisition, coordination and scheduling of all content targeted to the TV and DVD markets across the company.
“We’re happy to have Bryan join the Playboy team,” Playboy President Bob Meyers said. “His creativity and wealth of experience in both mainstream and adult programming are an asset.”
For Playboy, the Postlethwait hiring is another shot at New Frontier, which has been battling Playboy for cable and satellite viewers. In October, New Frontier CEO Ken Boenish told XBIZ that his company has increased market share by 4 percent to 200 percent in certain markets and that it declared victory in the adult TV space after Playboy revamped its lineup.
