LOS ANGELES —The Screaming O has launched "phase one" of a new product materials verification and labeling process, which includes independent lab testing of its SEBS, silicone and other materials with new packaging that clearly labels each item’s certified components.
This education-focused campaign is meant to quell any misinformation relating to the stretchy materials used in its vibrating rings, cock rings and other mini vibes while promoting responsible manufacturing and consumer confidence, the company says.
As part of its commitment to customers, retailers and consumers of all kinds, The Screaming O has contracted an independent laboratory and a separate third-party verifier to test each material in its catalog, including ABS, SEBS, premium silicone and TPE.
The first testing phase, conducted in December 2014, revealed that The Screaming O’s SEBS and premium silicone are pure, non-toxic and body-safe, and the company has begun updating marketing, packaging, websites and more to amend any materials-related misinformation that may be circulating.
“We choose to manufacture much of our product line out of pure SEBS in order to provide quality alternatives for men, women and couples ,who cannot afford (or do not want) to drop more than $40 on a rechargeable cock ring or clitoral vibe,” The Screaming O Account Executive Conde Aumann said. “Our products serve as ‘gateway toys’ to consumers looking to try something new — often for the very first time — as well as more experienced shoppers working with a sex toy budget. And all who fall within these realms deserve body-safe materials and quality construction, which is why we are committed to confirming the composition of our materials with independent lab testing.”
The initial testing was sparked by miscommunication regarding the labeling of The Screaming O’s SEBS material. Previously listed as “SEBS Silicone,” the descriptions have been revised and correctly labeled as pure, non-toxic, body-safe SEBS (no silicone present) confirmed by hard data.
The Screaming O says it also encourages retailers and customers to adjust their own marketing copy to ensure that their descriptions accurately represent the brand’s products to the shopping public, which the company will be communicating through internal newsletters and email communication.
“It’s so exciting to have independent lab results (with third-party validation) to further support our brand because The Screaming O proudly stands behind each of our products, and we want our customers and partners to feel confident to do the same,” Aumann said. “Plus, we genuinely want everyone on the planet to have better, more satisfying sex, and let The Screaming O be their guide — or at least their gateway!”
The results of the SEBS and premium silicone testing were revealed at a private gathering following the ANME Founders Show in Burbank, Calif., and will soon be made available via a free online webinar open to anyone curious to learn more about The Screaming O’s new materials verification process.
For more information about the lab testing or The Screaming O’s product line, contact Aumann at conde@thescreamingo.com.
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