Luz Acosta Joins Jimmyjane as Account Executive for North America

SAN FRANCISCO — Jimmyjane on Thursday announced that Luz Acosta has joined its team as the new Account Executive for North America.

Throughout her career, Acosta has worked with national retailers where she excelled in sales growth, education, training, promotions and development of staff for leading beauty corporations including Lancôme, Bourjois, Lorac, Lola, Bumble & Bumble, Too Faced, Sephora and Boscia.

With an extensive background in the beauty, fashion and wellness categories, Acosta will now be applying her skill set to elevate Jimmyjane into the leading premium pleasure product brand in the U.S. Working closely with Alicia Sinclair, VP of worldwide sales and business development at Jimmyjane, Acosta will be responsible for support and growth of new and existing retail partners in North America.

“I have had the pleasure of working with Luz in previous roles, and have seen what she is capable of. Her creative approach to sales and marketing concepts for retailers is going to make her a terrific asset to our team,” said Robert Rheaume, president of Jimmyjane.

Acosta’s passion for the beauty and wellness category started early in her professional life. She received her cosmetology license at the age of 18 and continued her education graduating from F.I.D.M (The Fashion Institute of Design & Merchandising) with a degree in Cosmetics & Fragrance Marketing. 

Acosta began her sales career as a counter rep for Bourjois Cosmetics. Within two years she was a top Account Executive for the brand. She spent the next four years establishing herself in the Sales and Education field before transitioning to other brands such as Lorac, Lola, Bumble & Bumble and Too Faced. Acosta also spent time as Skincare Specialist for Sephora and working with national retailers including Macy's, Sephora, Ulta, Planet Beauty, Dillard's, Nordstrom and many independent boutiques across the U.S.

“My true passion has always been to empower women to feel confident in their own skin,” said Acosta, “with Jimmyjane an eccentric, sexy, sophisticated brand that empowers women and couples to open doors to intimacy and empower individuals to feel confident with their own sexuality.”

For all wholesale requests and inquiries, contact sales@jimmyjane.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

JO Launches Retail Education Program

Pleasure brand JO has rolled out a new in-store education program for retailers.

Blush Debuts Fine Jewelry-Inspired 'Queen's Reign' Collection

Blush has introduced its new Queen's Reign line of five pleasure products, inspired by fine-jewelry designs.

XR Brands Debuts 3 New Fantasy-Themed Collections

XR Brands has introduced three new fantasy-themed lines inspired by hentai, kawaii, and K-Pop.

Orion Debuts New Cock Ring From 'Rebel' Line

Orion Wholesale has released a cock ring with a vibrating stimulator from its Rebel collection of men's pleasure products.

Melanie Rose to Exhibit $2M 'Pearl Royale' Vibrator at Sex Expo

Melanie Rose, host of the Netflix series “How to Build a Sex Room,” will showcase the $2 million Pearl Royale vibrator at Sex Expo, taking place Jan. 8-9 at JW Marriott L.A. LIVE.

Full Circle Brands Releases 'My Baby' Bullets in Metallic Shades

Full Circle Brands has expanded its My Baby bullet vibrator collection with two metallic editions in Rainbow and Sky Blue.

Blush Introduces 'P+' Penile Extender Sleeves

Blush has debuted P+, its new line of three penile extender sleeves.

Kiiroo Debuts 'Julio' Interactive Thrusting Dildo

Kiiroo has introduced Julio, its first interactive thrusting dildo vibrator.

LoveStore Mexico, Our Erotic Journey Sign Distro Deal

Our Erotic Journey has signed a distribution deal with LoveStore Mexico to bring its pleasure products to retailers across Mexico.

2027 XBIZ Exec Awards Pre-Nominations Period Opens

XBIZ is pleased to announce that the pre-nomination period for the 2027 XBIZ Exec Awards, the adult industry’s preeminent career honors, begins Wednesday and runs through Oct. 14.

Show More