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U.K. Regulators Revoke Adult Channel License

LONDON — Ofcom, regulator of the U.K.’s communications industries, announced its revocation of latenight adult “teleshopping” channel Look4Love for failing to comply with several rules stated under the Broadcast Communications of Advertising Practice (BCAP) Standards Code. The channel’s licensee was first given word of its breach of code in May, after the BCAP’s 22-hour content monitoring session revealed seven specific rules had been broken. The Advertising Standards Authority considered the broadcasted output, titled “Babestar.tv Live XXX,” to have used language, images and references to young girls that were “unacceptable.” “In particular, the extreme explicitness of the language transmitted was of such an adult sexual nature that it was wholly unsuitable for transmission on a free-to-air service,” Ofcom’s Content Sanctions Committee said. Look4Love also failed to pay the resulting $338,194 fine. Look4Love was licensed as a teleshopping service in April 2004 and began transmitting content in January 2005. Efforts by Simon Woolnough, the managing director of Television Concepts Limited, to have the channel changed from “advertising” to “programming” – which would have made its content acceptable under Ofcom’s Broadcasting Code – were unsuccessful. Ofcom had no further comment on the issue and emails to Woolnough were not returned to XBIZ by press time.

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