ExoClick Adds 4 New Ad Network Updates

BARCELONA, Spain — ExoClick today announced that the company has further improved its ad network platform with four key functional updates.

The platform now includes a flexible Frequency Capping function on CPM and smart CPM campaigns, allowing unlimited options for retargeting users with ads.

The company said that before the update, advertisers could choose between one to five impressions (x) to target at a user over a 24 hour period (y). Now they can fine-tune their retargeting with much more flexibility, the (x) option is now unlimited and the (y) option now allows advertisers to select specific timings in hours and minutes.

ExoClick's founder and CEO Benjamin Fonzé explained, “Frequency capping is all about experimentation, by increasing the options to experiment with we have provided advertisers with the tools to find the perfect 'sweet spot' for retargeting users.

"For example, for an ad campaign that offers a timed discount that runs out in a hour, the sweet spot might be 5 impressions per hour for the best conversions. Alternatively, for a teaser style ad campaign 3 impressions in 10 minutes might be the ideal for maximum conversions. These small changes in the frequency capping metrics have the potential to have a huge positive impact on the optimization of clients campaigns and revenues.”

A second new function, designed to increase productivity and efficiency allows advertisers to carry out mass uploads of creatives. Up to 10 creatives can now be dragged and dropped at the same time into Variations. Further platform enhancements include better language and browser detection and WebMoney has been added as an official payment option for publishers.

“We are continually improving the options available to clients on our admin panel. The more tools we can offer to clients the more they can grow their businesses and also learn new skills and methods in which to engage with and monetize their traffic,” said Richard Cottrell, global sales director.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Sex Work CEO Debuts Upgraded 'GPTease' AI Assistant

Sex Work CEO has introduced the new Canvas in-chat editing feature to its AI-powered, NSFW text generator, GPTease.

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Show More