LOS ANGELES – CNV.com, creator of the first affiliate program for adult products in 1996, launches its web 4.0 mobile customizable online marketplace platform, AdultShopping.com, at the this week’s XBIZ 360 Digital Media conference.
XBIZ 360 gets underway Tuesday through Friday, Jan. 13-16, at the Andaz Hotel in West Hollywood, Calif.
CNV.com Inc. President and owner "Sex Toy Dave" Levine has been a leader in the adult product B2B space for 20 years. Although Levine is best known for owning SexToy.com, he says that the majority of his business has come from helping other companies market sex toys, lingerie, and fetish items online.
AdultShopping.com will allow its partners tools to customize their own online store and analyze sales data to take advantage of customer shopping trends. In addition to the store being mobile friendly, the affiliate administration was also built with the mobile-first vision.
"We used to spend a lot of time trying to make our desktop site work on mobile, but our new approach is to make our site work on mobile first and then allow it to expand to tablets and desktop,” Levine said. “Moving from a small to large screen is so much easier than the reverse.”
CNV Inc. handles the transactions, shipping, and customer service so companies can focus branding, marketing, traffic. CNV offers more than 60,000 items shipped often the same day from more than 40 warehouses. An affiliate can make 20 percent commission from sales without investing in inventory, distribution systems and call centers. CNV manages thousands of websites including many well-known brands such as Literotica, SexToys.com and Ashley Madison.
Levine and Director of Technology Thomas Mercer will launch the new web 4.0 platform at XBIZ 360, participating in the Mix & Meet on Jan. 13 at 6 p.m., and a formal presentation slated from 2-2:50 p.m. on Jan. 14.
AdultShopping.com’s features include the ability to build custom pages, widgets that can be drag and dropped into custom pages such as rotating banners and best sellers, and it is fully integrated with Google Universal Analytics and Tag manager on all pages including custom built pages. AdultShopping also offers complete control over CSS and the freedom to create within your own custom HTML on custom pages and in open spaces in the header and footer of all pages. In the future, the platform will features an advanced ability to tailor product selection by hiding, editing and renaming categories.
By special invitation, there will be a launch party the evening of the Jan. 14 at an undisclosed location in Hollywood.
For XBIZ 360 event information, click here.