BARCELONA — ExoClick today said it signed an agreement with xHamster for the exclusivity of all of the xHamster mobile spots.
The deal includes the mobile header, mobile footer, interstitial and popunders — all of them available in exclusivity on ExoClick starting Jan. 1.
The inventory is being added to the existing 45 billion-plus mobile impressions that ExoClick already serves every month from the largest adult sites, CEO and founder Benjamin Fonzé said.
Fonzé noted that ExoClick offers the most advanced platform in terms of targeting filters, offering advertisers the possibility to segment their campaigns by sites, niches, countries, mobile carriers, devices, operating system, browsers, hours of the day and languages.
The network has a full transparency approach, with real-time statistics for all its clients, he said.
"In 2014, mobile has exploded for us," Fonzé said. "Although we still serve more desktop traffic, mobile now represents over 50 percent of our revenue.
"All of the developments we released in 2014 for mobile are now paying off, and we expect this trend to keep growing in 2015. xHamster is a long-time partner, and I'm proud to work with them with this huge inventory."