Mark Schechter Files Cross-Complaint Against Shy Love

LOS ANGELES — The legal donnybrook between adult talent agents Shy Love and Mark Schechter took another turn on Friday.

Schechter, the ATMLA operator who was recently sued by Love along with director Barrett Blade over defamation charges, filed a cross-complaint against her charging breach of contract, fraud, unfair business practice.

Schechter' suit, filed at Los Angeles Superior Court, said that ATMLA's books weren't accurate when he bought the business from Love and that she broke the terms of the deal by starting up The VIP Connect agency within the contract's three-year non-compete provision.

He also said that Love committed intentional acts to disrupt his relationship with industry models by "poaching" them and provided defamatory information to an adult industry "gossip blogger." 

Schechter said that Love even made attempts to force his removal from "a trade association." Schechter was a board member of the FSC.

In her suit filed last month, Love said that Schechter and Blade spread claims that she was bankrupt and that Schechter contacted four of her models, saying that it was in their best interest to find alternative representation because of her purported misdeeds.

Love also claims that the defendants created a blacklist honored by numerous adult film directors, including Brad Armstrong, Porno Dan, David Lord, Just Dave and Blade.

Love's husband had owned ATMLA prior to selling the business to Schechter, who first made a name for himself in the adult biz as Mark Blazing, a part owner of the Blazing Bucks affiliate program that was acquired by Gamma Entertainment in March 2012.

Schechter officially took control of ATMLA in July 2013, when he and Love released a joint announcement about the change in ownership. Schechter, however, purchased the agency in October 2012, after initially meeting with Love about acquiring the company in June 2012.

Schechter, in a statement this morning, said: "By nature, I am not a litigious person, but after enduring over two years of relentless attempts to cause financial and personal harm to my business and my personal life, and ironically having to answer to the recent ridiculous and frivolous lawsuit against me, it was time to move forward with legal action. 

"Prior to being served with the recent ludicrous allegations, I was resolved with not pursuing my legal rights and simply continuing to run my business as I have, and enjoying the results of my efforts growing ATMLA to the status that it maintains today, being one of the top adult talent agencies in the industry," he said. "It's unfortunate that Shy chose not to take advantage of this opportunity to sell her agency for more than it was worth, and be able to open another agency in violation of an agreement and do so without any recourse. Instead, she has chose to open up the lid to Pandora's box.

"I have been an avid poker player for 30 years, and every so often your dealt a hand where you not only have the best cards, often referred to as 'holding the nuts,' but your opponent bets and raises into you 'all in,' and I simply respond with, 'I call.'"

Both suits ask for general, as well as special, damages according to proof.

Schechter has tapped adult industry attorney Karen Tynan to handle the cases.

Love was not immediately available for comment by XBIZ post time.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC: Missouri Age Verification Rule Will Not Take Effect August 30

The Free Speech Coalition (FSC) announced that Missouri's proposed age verification legislation will not take effect on August 30, as it had originally estimated.

Little Caprice, Marcello Bravo to Co-Host 2025 XMA Europa Awards

XBIZ is pleased to announce that husband-and-wife duo Little Caprice and Marcello Bravo will co-host adult’s biggest night in Europe: the 2025 XMA Europa Awards on Sept. 4, in the epic climax to XBIZ’s fall events series.

TEAs Reveal 2026 Event Dates

The 2026 Trans Erotica Awards (TEAs) and related festivities will take place March 6-8 at Avalon in Hollywood, organizers have announced.

Germany Will Block Payments to AV-Noncompliant Adult Sites as of Dec. 1

Starting Dec. 1, Germany will implement new rules prohibiting financial institutions from providing payment services to adult sites deemed to have inadequate age verification systems and making it easier for the government to target websites mirroring the content of such sites.

Elly Clutch Leads Latest From Brazzers

2024 XMAs Female Clip Creator of the Year Elly Clutch stars with Mick Blue in the latest scene from Brazzers, titled “Co-Anchors With Benefits.”

Penny Barber Performs Her 1st Gangbang for MILFY

Reigning XMAs MILF Performer of the Year Penny Barber performs her first gangbang in the latest release from Vixen Media Group (VMG) studio imprint MILFY.

Chloe Amour Makes Cosplayground Debut in 'The Witcher XXX: A Porn Parody'

Chloe Amour has made her Cosplayground debut alongside Ryan Driller in “The Witcher XXX: A Porn Parody.”

Ricky Greenwood on Finding Purpose, Pushing Limits and Making L.A. Home

Ricky Greenwood always knew he wanted to make movies. After graduating from high school, he studied film at a college in Quebec, where he grew up.

FSC Launches Age Verification Toolkit for Adult Websites

The Free Speech Coalition (FSC) announced today that it has launched a comprehensive toolkit to help adult websites navigate age verification laws.

Lilly Bell, Chanel Camryn Star in Latest From Vixen

Reigning XMAs Girl/Girl Perfomer of the Year Lilly Bell and Chanel Camryn star with Dan Damage in the new Vixen scene “Daddy’s Girl Lilly and Bestie Chanel Get a Personal Workout.”

Show More