Mark Schechter Files Cross-Complaint Against Shy Love

LOS ANGELES — The legal donnybrook between adult talent agents Shy Love and Mark Schechter took another turn on Friday.

Schechter, the ATMLA operator who was recently sued by Love along with director Barrett Blade over defamation charges, filed a cross-complaint against her charging breach of contract, fraud, unfair business practice.

Schechter' suit, filed at Los Angeles Superior Court, said that ATMLA's books weren't accurate when he bought the business from Love and that she broke the terms of the deal by starting up The VIP Connect agency within the contract's three-year non-compete provision.

He also said that Love committed intentional acts to disrupt his relationship with industry models by "poaching" them and provided defamatory information to an adult industry "gossip blogger." 

Schechter said that Love even made attempts to force his removal from "a trade association." Schechter was a board member of the FSC.

In her suit filed last month, Love said that Schechter and Blade spread claims that she was bankrupt and that Schechter contacted four of her models, saying that it was in their best interest to find alternative representation because of her purported misdeeds.

Love also claims that the defendants created a blacklist honored by numerous adult film directors, including Brad Armstrong, Porno Dan, David Lord, Just Dave and Blade.

Love's husband had owned ATMLA prior to selling the business to Schechter, who first made a name for himself in the adult biz as Mark Blazing, a part owner of the Blazing Bucks affiliate program that was acquired by Gamma Entertainment in March 2012.

Schechter officially took control of ATMLA in July 2013, when he and Love released a joint announcement about the change in ownership. Schechter, however, purchased the agency in October 2012, after initially meeting with Love about acquiring the company in June 2012.

Schechter, in a statement this morning, said: "By nature, I am not a litigious person, but after enduring over two years of relentless attempts to cause financial and personal harm to my business and my personal life, and ironically having to answer to the recent ridiculous and frivolous lawsuit against me, it was time to move forward with legal action. 

"Prior to being served with the recent ludicrous allegations, I was resolved with not pursuing my legal rights and simply continuing to run my business as I have, and enjoying the results of my efforts growing ATMLA to the status that it maintains today, being one of the top adult talent agencies in the industry," he said. "It's unfortunate that Shy chose not to take advantage of this opportunity to sell her agency for more than it was worth, and be able to open another agency in violation of an agreement and do so without any recourse. Instead, she has chose to open up the lid to Pandora's box.

"I have been an avid poker player for 30 years, and every so often your dealt a hand where you not only have the best cards, often referred to as 'holding the nuts,' but your opponent bets and raises into you 'all in,' and I simply respond with, 'I call.'"

Both suits ask for general, as well as special, damages according to proof.

Schechter has tapped adult industry attorney Karen Tynan to handle the cases.

Love was not immediately available for comment by XBIZ post time.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Senator Urges DOJ to Crack Down on 'Obscenity,' Attacks OnlyFans

U.S. Senator Jim Banks of Indiana this week urged Acting Attorney General Todd Blanche to reestablish the Department of Justice’s defunct Obscenity Prosecution Task Force in a letter that targets OnlyFans while repeatedly conflating “obscenity” with legal adult content.

Reagan Foxx Headlines 'Mom's Little Cuck' From Reality Junkies

2023 XMAs MILF Performer of the Year Reagan Foxx toplines "Mom’s Little Cuck" from Mile High Media studio imprint Reality Junkies.

UN Experts Urge US, Canada to Prosecute Aylo, Others for 'Exploitation'

GENEVA – The United Nations Office of the High Commissioner for Human Rights (OHCHR) has issued a press release in which two U.N. special rapporteurs, cited as experts, accuse Aylo and other companies of complicity in sexual exploitation.

Clémence Audiard on Blending Gonzo With High-Style Eroticism

There's an unmistakable radiance that surrounds Clémence Audiard — a glow born of the power to manifest her own vision. With Clemence Crave, her self-funded and self-directed production house, Audiard has sculpted a universe entirely her own.

Tennessee Governor Signs Bill Requiring Warnings on Adult Stores

Governor Bill Lee on Tuesday signed into law a bill requiring adult stores, theaters and other establishments in Tennessee to post warning signs cautioning patrons that they “may be contributing” to sexual assault and human trafficking.

Kickstarter Revokes New Rules Banning Fundraising for Adult Content, Products

Crowdfunding platform Kickstarter announced Tuesday that it has reversed its recent decision to impose new “Mature Content” rules banning projects that involve adult content and sextech.

Sofie Marie Makes Her WIFEY Debut

Sofie Marie stars with her husband Spike, Dan Damage, and Isiah Maxwell in the latest release from Vixen Media Group studio imprint WIFEY.

Elegant Angel Debuts James Avalon Drama 'Summer & Joy'

Elegant Angel has released the first installment of the James Avalon-helmed drama "Summer & Joy."

Octavia Red Stars in 'Lipstick on the Glass' From Deeper

Reigning XMAs Girl/Girl Performer of the Year Octavia Red stars with Ashley Lane and Mannie Coco in "Lipstick on the Glass," from Vixen Media Group studio imprint Deeper.

Report: Irish Justice Minister Seeks UK-Style Ban on 'Extreme' Content

Ireland’s justice minister plans to introduce legislation criminalizing possession and distribution of “extreme” pornography, according to a report by the Irish Independent.

Show More