JOYDIVISION Wins eroFame Award, Celebrates 20th Anniversary

HANOVER, Germany — JOYDIVISION celebrated its 20th anniversary winning the Best European Manufacturer award among others, and hosting a gala celebration during the recent eroFame show in Hanover, Germany.

The company said the event is “always a home game” and this year it featured an impressive booth that attracted thousands of visitors.

JOYDIVISION "Angels" also pampered visitors with finger foods, cocktails and cotton candy while drape acrobats put on a performance. To top things off, daily giveaways let some lucky winners leave the JOYDIVISIONvillage with exclusive prizes such as Samsung Galaxy S5’s, gift bags and limited edition wines.

Topping the event was the main prize: a new Porsche 911 or 100,000 euros in cash.

The company noted that Germany's largest newspaper, the BILD Zeitung, highlighted its show performance in an exclusive article about eroFame published shortly after.

The JOYDIVISION family and their premium partners Import Kareva, SoftLand, GRUTINET and DEBRANET praised the level of conversation and professional atmosphere at eroFame. “It is always a privilege and gives us so much joy to showcase our top lines that are sold in the million fold worldwide, to new interested buyers,” said Bianca Kuennecke, JOYDIVISION executive vice president.

A total of four awards were given to JOYDIVISION whose products are all made in Germany. The EROTIX Award honored JOYDIVISION as Best European Manufacturer, the Soft-Tampons won the Best Female Product Category Hygiene, and AQUAglide, won in the Best Lubricant category.  The company also received the 20 Years of Excellence in the Business Award.

The company honored the occasion with a major celebration party for business partners, customers, friends and CEO and founder Oliver Redschlag. More than 150 VIP guests experienced an evening in the Expowal, situated next to a lake in Hanover. Guests were treated to gourmet foods and drinks while enjoying a pyro painter and “Glowshow” that transformed the venue into a dream world along with a fireworks display.

“I would like to thank everyone, from the bottom of my heart that contributed to JOYDIVISION’s success,” Redschlag said. “It is truly remarkable what we have achieved in the past 20 years. But more importantly I’d like to keep moving forward and focus now on a prosperous future for all of us. The evening has yet again shown me that we have grown into a large family and without their support we would not be where we are today. Thank you.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

A Look at the Latest Trends in Pleasure Products

Pleasure brands, retailers and distributors with their finger on the pulse of the market are sharing their observations on the latest trends from the past year that are driving sales.

Blush Expands 'Anal Adventures' Collection

Blush has introduced X-Large Anal Beads from its Anal Adventures Collection.

Xgen Debuts '4Play' Collection From Bodywand

Xgen Products has introduced the new 4Play collection of clitoral stimulators from its Bodywand line.

Lovense Debuts 'Fizz' Stimulator

Lovense has introduced its new Fizz dual-head clitoral stimulator.

SinParty Integrates Honey Play Box's Vibe-Connect Camming Tools

Cam platform SinParty has partnered with Honey Play Box to integrate the pleasure brand’s Vibe-Connect interactive camming software, allowing creators to engage fans and generate revenue through connected toys during and beyond livestreams.

Hankey's Toys Debuts DiYardieULuv2H8 Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of creator DiYardieULuv2H8.

Blush Expands 'Avant' Line

Blush has introduced two new dildos from its Avant Collection.

Male Power Expands 'Sassy Lace' Collection

Male Power has expanded its new Sassy Lace collection of men's underwear.

Adam & Eve, We-Vibe to Launch Pop-Up Tour

Adam & Eve and We-Vibe have partnered for the nine-city “Experience an Ourgasm” pop-up tour, kicking off July 18.

Salorein Debuts 'Sabrina' Suction Torso

Pleasure brand Salorein has released its new "Sabrina" suction torso.

Show More