LOS ANGELES — California Exotic Novelties, a leader in adult novelties, has introduced new additions to the XBIZ Award-winning Scandal Collection — in plenty of time for the “Fifty Shades of Grey” movie and Valentine’s Day.
With the movie’s release scheduled for Valentine’s Day weekend, the latest items from Scandal are, according to the company, ideal for store displays and promotions.
Susan Colvin, CEO of California Exotic Novelties, said, “Our mission is to make sure retailers have everything they need to be prepared for what we all predict to be resurgence in the ‘Fifty Shades phenomenon.’ With the movie and Valentine’s Day happening on the same weekend, we anticipate a blockbuster sales event.”
She added, “The new items from Scandal are available now so you can get your orders in early and have plenty of time to plan your store promotions.”
The new Scandal products include the Love Sling, Corset with Cuffs, Open Mouth Gag with Clamps, Bondage Bar, Corset Cuffs and the Bar Gag.
According to a company release, the package art tells a story when merchandised on a wall together, giving the consumer ideas about how they could live out their BDSM and fetish fantasies.
“I have a lot of merchandising experience, and I can tell you that Scandal is one of the easiest and most impactful collections to set on a wall,” said Lupe Martinez, senior account manager for CalExotics. “Once you’ve grabbed your customer’s attention with your eye-catching Scandal display, the stunning products sell themselves. This is truly a must-have for stores, online retailers, party planners — for everyone.”
Scandal items feature brocade fabric, corset-inspired designs and plushy interiors. Vegan-friendly and durable, the products are made with today’s savvy consumer in mind.
Many of the products employ innovative features. For example, the Scandal Corset with Cuffs includes a bra extender to add extra inches. The Open mouth gag includes an optional rubber ring in addition to the nickel-free iron ring.
California Exotic Novelties offers free visual merchandising plans to help retailers create a Scandal store display.
For more information, visit Product Information under the Download section on CalExotics.com.
