BARCELONA, Spain — ExoClick today has launched its Admin Panel app specifically developed for Android devices available now on Google Play.
Following the recent launch of its Version 3 Admin Panel, the company said it has incorporated “big data” analysis tools in the free Android app which allows advertisers and publishers to access their accounts and view a selection of data from their android devices.
ExoClick explained that after installation of the app, clients can log into their account using their username and password and select either advertiser or publisher options. Once logged in, clients can check their account balance, how much they have spent or earned in various time periods along with several sophisticated data analysis tools for campaigns and publisher channels.
The advertisers' dashboard page allows clients to view the daily evolution of their campaigns in bar graph format to which they can apply various filters. Filter options include time period, budget, clicks, impressions, CTR, eCPA and goals. There is also an overview of their budget spend over a six-month time line.
On the campaign page, advertisers have access to all of their campaigns enabling them to start and pause them directly from within the app and view conversion data in pie chart format covering several variables including dates, hours, countries, sites, devices, variations, OS, browsers, categories, carriers and languages.
The publishers’ dashboard shows if their status is active, how much revenue they’ve have generated by day and month with a comparison of last month's revenue results. The app also offers the publisher an earnings forecast for the current month. Additionally, a graph details earnings for the past six months, showing the financial evolution of their ad space offerings.
ExoClick said the statistics page allows publishers to see the traffic performance of their web/mobile channels and ad spots. The results can be filtered by dates, hours, countries, sites, devices, variations, OS, browsers, categories, carriers and languages and viewed in pie chart formats. Publishers can see where their traffic sources are coming from and how their ad zones are performing.
Both advertisers and publishers can access the payment page which shows detailed account information including each dated transaction, payment type, transaction amount and a running account balance.
“We have invested tech resources into the development of this application to work in unison with our Version 3 Admin panel update. Now our clients can access their accounts from wherever they are 24/7 from their android devices enabling them to react quickly to incoming data and analyze that data by various segments. We are the only ad network offering our clients this unique product with big data analysis tools. Our in-house development team is currently working on a iOS version of the app,” CEO Benjamin Fonzé said.
To download the Admin Panel Android app click here.
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