The pjur Group Reports eroFame Success

Bob Johnson

WASSERBILLIG, Luxebourg — The pjur Group announced that its recent attendance at eroFame proved to be its most successful to date and marked the conclusion of the worldwide trade fair launch of the company’s new developments in Europe, and elsewhere.

The company said its standout booth attracted numerous interested visitors and its products were a highlight of the Hannover event.

Pjur’s serums received an especially enthusiastic response from the industry crowd. Customers tried the products and experienced the alternative approach used in the serums to reduce sensitivity. The new products represented an extension of pjur’s analyse me!, Back Door and superhero series, that the company said gives retailers new selling potential. The serums supplement pjur's top-selling lubricants and sprays for a double effect. Pjur noted that the advantage has already caught on worldwide among retailers, resulting in “outstanding sales figures.”

“The three serums have been very well received worldwide because the way they work is unique. Here at the eroFame in particular, we received fantastic feedback once again,” CEO Alexander Giebel said.

Also on hand at the show was pjur’s superhero character, who presented the super-hero delay serum to new fans.

Pjur also held a raffle featuring two real bars of gold to mark the kickoff of its international anniversary campaign “20 years – Go for Gold,” scheduled to start on Jan. 1. Gold bars will be raffled off every two weeks in three markets: the U.S., Europe, and Australia. Pjur plans to support the campaign with global online and PR activities and to equip retailers with relevant POS materials free of charge.

The company noted that the image of gold is a perfect fit for its philosophy of quality, lasting value, and purity, making it the perfect prize for anyone who joins in with pjur in 2015. One eroFame prize winner, Sally Q., a well-known blogger from Taiwan said, “I’m so happy, I love pjur forever.”

The start of the new campaign got its finishing touch with the pjur GoldBar, where trade fair attendees and pjur visitors were invited to take a break from the hustle and bustle of the fair and enjoy espresso. Gold-wrapped chocolate bars completed the break.

Manning the pjur booth was the entire pjur sales team from Luxembourg, along with Richard Harris, CEO of the pjur group USA, Jordan Weiser, sales director of the pjur group Asia, and Rob Godwin, CEO of the pjur group Australia. The executives talked with international customers from Europe, Asia, the U.S., and Australia.

“We also had a significant number of new customers and interested visitors that want to include pjur in their product range, though,” Giebel said. “That means this year’s eroFame event was once again a success. We’re already looking forward to next year.”