Lovehoney Adds 6 Toys to 'Fifty Shades' Collection

Bob Johnson

BATH, England — Lovehoney has announced the addition of six luxury toys to the “Official Fifty Shades of Grey Pleasure Collection.”

The company said that with the film scheduled to hit theaters in February, a new surge of interest is expected in products associated with the best-selling book trilogy.

Lovehoney reported an increase in sales after the release of the steamy trailer earlier this year, as more and more couples’ eyes are opened to the world of sex toys and bondage.

The new toys include: Deep Within, a USB rechargeable vibrator with three speeds and four patterns, Wickedly Tempting luxury clitoral vibrator featuring 6 patterns, Relentless Vibrations, a whisper-quiet remote control love egg, G-spot rechargeable rabbit Greedy Girl, Holy Cow! Rechargeable Wand Vibrator, and the Beyond Aroused kegel balls set, inspired by the chapters of Anastasia Steele wearing ben wa balls at Christian’s command.

“We are very excited about this new line. We have worked closely with E L James to capture the sexual extravagance of Christian’s lavish lifestyle, and we can’t wait for these to hit the market in November,” Lovehoney co-founder Neal Slateford said.

He added, "With the film release coming up early next year, ‘Fifty Shades’ will be introduced to a whole new wave of consumers and the whole industry will benefit.”

Launching in mid-November, the six toys will be available via the Lovehoney website and its usual distributors.