Kink Announces Rebranding

SAN FRANCISCO — Kink.com, a world leader in BDSM and fetish entertainment, announced that it would be shifting direction away from some of its more extreme shoots to focus on a broader audience. In the past year, the company has expanded beyond traditional recorded porn to live events like tours, workshops and parties.

“We’ve been moving in this direction over the past year, and we’ve had many discussions about our company and its mission,” said Peter Acworth, founder of Kink.com. “We’ve seen tremendous growth in our workshops and educational elements, as well as our bar, and thought that it was time for us to refocus our priorities.”

Two of the company’s sites will no longer be produced; another will be rebranded to better keep with the company mission statement.

“While they were very popular, we have decided to move away from some of our more extreme products," Acworth said. "This entails ceasing to shoot Public Disgrace and Bound in Public, which incorporate audience members and extras, and rebranding HardCoreGangBangs as FantasyGangBangs.

“These changes are taking effect because we aim to refocus on our mission statement of demystifying and celebrating alternative sexualities. While these products were highly structured behind the scenes, we felt they did not always convey the negotiated and consensual nature of BDSM as it is actually safely practiced in the real world.  In some instances, the content could confuse the uninitiated viewer."

Acworth continued, “After almost two decades in the business, we’re looking to grow in ways that return to our original mission, and so we’re shifting our energies to things like Kink University, enhancing the social aspects of our websites, events in our community center, and adding the ability to buy kink-branded BDSM gear on our sites.  

"In short, we are aiming for kink.com to become a lifestyle brand. With the mainstreaming of kink as evidenced by the huge popularity of '50 Shades of Grey,' we feel there is an opportunity to serve a wider customer base in the future.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Aylo Says It Will Comply With UK Age Assurance Requirements

Tech and media company Aylo, which owns various adult properties including Pornhub, YouPorn and Redtube, plans to introduce age assurance methods in the United Kingdom that satisfy government rules under the Online Safety Act, the company has announced.

Kyrgyzstan Parliament Approves Measure Outlawing Internet Porn

The Supreme Council of Kyrgyzstan on Wednesday passed legislation outlawing online adult content in the country.

Trial Set for Lawsuit by U Wisconsin Professor Fired Over Adult Content

A trial date of June 22, 2026, has been set for the civil lawsuit filed by veteran communications professor Joe Gow against the University of Wisconsin board of regents, which fired him for creating and appearing in adult content.

New UK Task Force Meets to Target Adult Content

The architect of an influential report that recommended banning adult content deemed “degrading, violent and misogynistic” has convened an “Independent Pornography Review task force” aimed at translating that report’s findings into action in the U.K.

11:11 Creations Launches Affiliate Program

11:11 Creations principal Alicia Silver has launched 11:11 Cash for creators and affiliates.

Pineapple Support, Pornhub to Host 'Self Love' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers to develop self-love.

Paysite 'RealGirlsFuck' Relaunches as 'Taboolu.com'

Producer/performer Josh Lewis has relaunched his paysite, RealGirlsFuck, as Taboolu.com.

JuicyAds Launches Summer Advertiser/Publisher Promo

JuicyAds has launched a summer promotion for advertisers and publishers.

FSC to Honor Board Chair Jeffrey Douglas for 30 Years of Leadership

The Free Speech Coalition (FSC) will honor board chair Jeffrey Douglas for his 30 years of service to the industry at an event on June 27.

AEBN Publishes Popular Searches by Country for April, May

AEBN has released the list of popular searches from its straight and gay theaters by country in April and May.

Show More