LUST by JOPEN Brings Home Creativity International Award

Lila Gray

LOS ANGELES — JOPEN, a luxury pleasure products manufacturer, brought home the Creativity International Silver Award for Outstanding Creative Design.

The annual awards are in their 44th year. Winning entries are selected for their quality of art, advertising impact, or both.

“LUST is an absolutely stunning collection and this award recognizes all the hard work, creativity and teamwork that went into making this outstanding brand,” said Susan Colvin, CEO of CalExotics. “We’re incredibly honored to receive this esteemed recognition and thank everyone involved at Creativity International for it.”

The Creativity International Awards are one of the longest running, independent advertising and graphic design competitions. Open to both students and professionals from around the world, Creativity International Awards are judged by a rotating panel of advertising and design professionals who volunteer their time and knowledge without personal agenda or bias.

This marks LUST’s second recent design award snag. The collection also won a Red Dot Award for Product Packaging in August.

Robin Stewart, brand manager for JOPEN, excalimed, “We’re on a roll, baby! LUST is one of our best-selling lines and the Creativity International Award is a reflection of what everyone knows — this is a collection you easily fall in LUST with.”

LUST by JOPEN features upscale packaging that doubles as a keepsake box with a magnetic closure.

The toy itself nestles in a form-fitted foam insert. The bright, flirty bubbles on the outside of the package “compliment the whimsical design of the product,” a spokesperson said.