Adult Retail Research Project Set to Launch

GLASGOW, Scotland — Adult retailers will have the chance to air their opinions and provide feedback on a range of key industry issues thanks to a new adult retailing research program launching this Fall.

The 'Hot Clicks' offering, conceived and managed by Glasgow-based Red Pill Insight + Marketing, is open (and free) to all adult retailers whether selling their own goods or those of others.

Retailers will be able to offer confidential opinions on industry-wide issues and evaluate other key areas including supplier relations and marketing.

The apparent lack of industry insight was noted by Red Pill director Brian Gray, who several years ago organized the XBIZ.net London Gatherings.

"Whether it's the ‘Fifty Shades of Grey' factor, the increasing mainstream acceptance of adult pleasure products, or the array of excoting new lingerie designers entering the market and selling directly to consumers online, there's no denying the importance — and interest — in the adult retailing industry today," Gray said.

He added, "But while market worth in key segments is often calculated and commented on, it seems strange no current opportunities exist for firms within the sector to give their opinions in an organized fashion. 'Hot Clicks' addresses this and will generate an insight-rich snapshot for the industry that will be of interest for adult industry marketers as well as retailers themselves."

Although the first contributions have yet to be posted, Gray said he is optimistic that awareness of and enthusiasm for the program will spread throughout the industry and become a regular activity. He noted however that the fate of the offering lies with the retailers themselves.

Gray said, "The success of Hot Clicks relies completely on the enthusiastic participation of adult retailers, and in sufficient numbers. It's their opinions, and the subsequent insight gleaned, that will drive the project forward and no doubt provide some interesting talking points among the industry."

All those completing the survey will receive a free summary of key findings. Further paid-for reports providing more in-depth insight will be produced, while custom insight based on the survey data can also be provided on a consulting basis.

Adult industry retailers wishing to take part can click here. Gray advised that to ensure participation in the first survey wave, registration should be completed as soon as possible.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

Like a Kitten to Launch 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will launch its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

Show More