LOS ANGELES – Baci Lingerie is celebrating the release of its Dreams Volume 3 line of role-playing costumes with a contest for retailers.
According to the company, “in conjunction with the consumer-driven #BaciSelfie Dreams Costume Contest, the Dreams Display Retail Contest presents the opportunity to generate brand awareness and drive sales using the power of Facebook.”
“Just in time for the Halloween rush, the Dreams Display Retail Contest acts as a beacon for consumers shopping for the most festive time of year, as well as those looking for merchandise with which they can enter the #BaciSelfie Dreams Costume Contest, which runs concurrently,” said Helle Panzieri, director of international sales for Baci Lingerie.
Panzieri continues, “Gauging from the activity generated by the first leg of the #BaciSelfie consumer contest, retailers on #TeamBaci stand to gain tremendous exposure, and new customers, by promoting themselves as carriers of the Dreams Collection.”
The contest invites retailers to submit photos of their most creative in-store displays inspired by the backdrops featured in Dreams product images. Entries will be posted to the Dreams Retailer Display Contest app, a dedicated application that will enable voting on the Baci Lingerie Facebook page, to determine the winners.
“Working with our social media and marketing team, retailers have the opportunity to promote themselves as a carrier of Baci Lingerie to consumers everywhere,” the company said. “Retailers are strongly encouraged to contact Xgen Products to stock up on Dreams costumes and hosiery in preparation for this promotion.”
Additional information, including official rules, prizes and promotional materials are currently available. If you have any questions, concerns, or requests for assistance, email marketing@baci.com, or Baci’s social media coordinator, Veronica, at veronica@baci.com.
