PHOENIX – Entrenue and its CEO, Joe Casella, took the ALS Ice Bucket Challenge this week and donated $1,000 to the ALS Charity.
After accepting the dare from Sliquid’s Dean Elliott (whose video was inspired by the 1983 movie “Flashdance”), Casella shared his company’s commitment to charitable support and then called out three colleagues to do the same: Pat Jagos from Fascinations, Tori Parker from We-Vibe, and Tiffany Gabrel from Little Genie.
“Donate to charity often; it doesn’t matter which one it is,” Casella said. “Make an effort to give back, to help others in need, whether it be the less fortunate, animals, children or those ailing from other issues. Give back regularly – don’t just set sales goals for your company or yourself. Set charity goals.”
The Ice Bucket Challenge has picked up speed following a Massachusetts man’s idea to spread ALS awareness using the power of social media. Pete Frates, 29, was diagnosed with the illness in 2012 and decided with his family to spark a campaign using the hashtag #IceBucketChallenge. It became a viral sensation within days.
“It’s inspiring to see the unique ways people work together to spread the word and raise money for important social issues, and the Ice Bucket Challenge is one of the fastest-acting fundraising events we’ve ever seen,” Casella said. “Entrenue is proud to support a variety of important causes every month and it’s an honor to include the ALS Foundation as one of the charities falling near and dear to our hearts this year.”
To see Casella’s Ice Bucket Challenge video, click here.
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