LOS ANGELES – Unveiled today through Instagram, Dreamgirl is offering three winners the chance to win a schoolgirl-themed bedroom costume from its signature Red Diamond-capped packaged lingerie collection.
Dreamgirl International said that as part of its on-going initiatives to increase consumer brand awareness and to stimulate user engagement, it will launch several social media-driven sweepstakes from now through the end of the year.
“We’ve noticed some great feedback on our Red Diamond bedroom costume concepts and imaging on both Facebook and Instagram, so we were inspired to ring in the Back to School season with some fun Dreamgirl flair,” said Lar Hovsepian, director of marketing for Dreamgirl International. “Just in this year alone we have seen our fan base across multi-channel social media platforms increase by the thousands, so we wanted to keep the momentum going by offering our followers giveaways to be excited about!”
Starting today, Instagram users can enter to win Dreamgirl’s Style 9325, a three-piece lingerie set that includes a plaid stretch knit vest with garters, thong and matching necktie by regramming (re-posting) the Dreamgirl-sponsored Instagram photo, adding @Dreamgirlintl and tagging #DreamgirlBacktoSchool.?The sweepstakes runs through Sept. 19 and three winners will be randomly chosen on Sept. 3, Sept. 10 and Sept. 19.
No purchase is required to enter the sweepstakes. Winners must be at least 21 years of age and legal U.S. residents. Entries are limited to two per person per week. Other restrictions may apply. Additional details and official rules for the sweepstakes can be found here.
