ElectricDistro.com Reports Success of 'Shop By Category' Feature

Lila Gray

NEW YORK — ElectricDistro.com reported today that within one month of adding a Shop By Category feature to its wholesale website, it saw a 12-percent boost in sales revenue.

The B2B pleasure products resource said it added the Shop By Category option to make retail buying easier for its customers.

The feature allows visitors to shop the site’s selection of products based on an assortment of categories, including lingerie, vibrators and male toys.

ElectricDistro.com also recently added Quick Buy and Wishlist functions to facilitate wholesale buying, as well as an informational blog, to keep retailers informed about its latest developments.

A rep explained that the blog is an online “destination for news on the latest products from top-selling brands, such as Hustler Toys and Hustler Lingerie and accessories, as well as Lux Fetish, Glass and Blueline Underwear and C&B Gear for men.”

ElectricDistro is set to serve an international clientele in regions that include the U.S., U.K., Canada, France, Denmark and South Africa.