Build the Store Boosts Conversions Through Remarketing Reports

SAN FERNANDO, Calif. —, creator of the Easy eCommerce Solution for selling adult romance products online, has announced its new Remarketing Report.

According to the company, its Remarketing Report will provide silver level site owners and above with a daily report of all registered customers who added products to their shopping cart, and then logged out with the items still in the cart before placing an order.

This report will display the number of line items in the cart, e-mail address, total monetary amount of the products, and any other address information that they may have entered.

“Customers frequently put items into their cart, get distracted and close their browser,” stated Erik Van Riper, architect and lead developer for Build the Store. “If a customer has gone far enough along in the checkout process before switching away, then there may be an opportunity to remarket to that customer by sending them a coupon in e-mail to help them convert into a sale.”

“Common conversion rates using remarketing,” Riper explains, “can range between five and 20 percent.”

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