BARCELONA, Spain — ExoClick said today that it welcomes Google's news regarding the implementation of using the more secure HTTPS as a ranking signal.
The company noted that it has been encouraging the use of HTTPS since early 2014 and in March introduced a platform upgrade to allow advertising to be served in full HTTPS by generating HTTPS ad tags.
ExoClick explained that the upgrade was introduced because even though many websites have started enabling HTTPS, most ads are still being served in HTTP which can generate broken SSL certificates or in some cases even block the ads, creating a bad user experience which can impact negatively on a publishers’ ad revenues.
The platform upgrade offers the exact same performance as the standard HTTP ad delivery. Publishers can log in to ExoClick’s Admin Panel to receive their new HTTPS tags and integrate them in exactly the same way, but with the added benefit of a fully secured user browsing experience.
“We are committed to helping our clients maintain their online security which is why we introduced HTTPS website encryption earlier this year. As far as we are aware, ExoClick is the only adult ad network that supports HTTPS ad tags,” said Benjamin Fonzé, founder and CEO.
He added, “Publishers should really start looking into HTTPS to increase their ad revenues, keeping their sites secure and also influencing their Google ranking for now and the future.”
Additionally ExoClick has created a post on the company's blog titled “How to create a secure environment using HTTPS,” for webmasters who wish to know more about Google's criteria for HTTPS.